New feature: select your timezone
Just to prove that I am listening to your requests and adding enhancements to the site that don't revolve around maximising Amazon income ( :-) ), I've added a feature today that will let you specify your timezone and see timestamps on news articles and comments in your local time. If you're not logged in, or don't specify it, they'll remain showing in the server timezone which is EST (GMT-5).
Click on the Your profile link at the top of the page, and then Edit your profile at the bottom. While you're there, why not update the rest of it?
(You can thank Andhe in the forum for the suggestion)