Ringing in the changes; time for a new Ambassador

 

  • Ringing in the changes; time for a new Ambassador

    Posted by bluemoose, 04 Feb 2012 12:12. Filed under Brickset.

    Back in November 2010, LEGO changed the qualifying criteria for their 'Ambassador' programme and on-line communities such as Brickset.com, fbtb.com, etc., were then eligible to qualify for an 'Ambassador' post. For a year or two prior to that, only regional LEGO User Groups qualified (i.e. those that existed in the real world), and prior to that LEGO picked individuals that were felt to be exceptional buiilders and 'key' influencers in the wider LEGO fan community. Just out of interest, Huw was one of the chosen Ambassadors right at the beginning!

    So what is a LEGO Ambassador? That's a good question. The role has changed quite a lot since the programme first stood up; today it is mostly about being a conduit for information between LEGO and the fan community. It is a way for LEGO to target information at the adult fan community (e.g. passing press releases, asking for feedback, promoting the on-line questionaires, etc.) and for the adult fan community to be able to ask for information from LEGO. Unfortunately, much of what the fan community wants to know is information that the team in LEGO that looks after the Ambassador programme (the Community Engagement team, which also supports fan events, runs the LUGBULK programme, etc.) are unable to answer for commercial and other reasons. It also acts as a forum for Ambassadors to work together and discuss topics of interest across the world-wide fan community. There are currently over 70 Ambassadors, from all across the world.

    In the early days of the Ambassador programme, the Ambassadors got involved in a lot of 'secret' projects; however, that stopped a few years ago and the Ambassadors now get no access to privileged information.

    I've been the Ambassador for Brickset.com since November 2010 and over the last 14 months I've enjoyed the experience (despite the occasional frustrations) but have now chosen to stand down to give someone else the opportunity to represent the community here. Therefore, it's my pleasure to announce that fellow Admin DrDaveWatford has just taken over as the official LEGO Ambassador for Brickset.com and I'm confident that he'll do a great job representing the community.

    If you have any questions about the Ambassador programme, ask away and one of us will have a crack at answering it!


    22 comments, latest one posted 15 months ago. (Commenting has ended on this article)
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Comments

Posted by BJMdotLEGO in United Kingdom, 04 Feb 2012 13:05

Three cheers and a huzzah!

Posted by TooMuchLEGO in United States, 04 Feb 2012 13:19

Congrats Doc! I'll bet you'll do a great job.

Posted by Novelty in Brunei Darussalam, 04 Feb 2012 13:32

Congrats Doc!

Posted by kempo81 in United Kingdom, 04 Feb 2012 13:52

congratulations @DrDaveWatford! a worthy and exceptional choice to step up and replace @Huw

Posted by CapnRex101 in United Kingdom, 04 Feb 2012 14:07

Congratulations DrDave!

Posted by bluemoose in United Kingdom, 04 Feb 2012 14:14

^^ Um, no. Huw used to be an Ambassador in his own right, one of about a dozen or so across the whole planet. He stepped down from doing that quite a few years ago. I've been the Brickset.com Ambassador for as long as Brickset has been eligable; I've just stepped down & DrDave is replacing me.

Posted by Pantboy in United Kingdom, 04 Feb 2012 14:17

Congratulations DrDaveWatford, a worthy replacement indeed, hope you enjoy it.

Posted by DrDaveWatford in United Kingdom, 04 Feb 2012 14:45

Thanks to bluemoose for his sterling service over the past 14 months, and thanks everybody for the good wishes - I hope to do you all proud !

Posted by CapnRex101 in United Kingdom, 04 Feb 2012 15:26

Why step down? Does it take up a lot of time?

Posted by Thomson & Thompson in Canada, 04 Feb 2012 16:42

Congratulations, Dr Dave. Hope you have a good time as an ambassador!

Posted by voypro in United States, 04 Feb 2012 17:20

As ambassador, do you get diplomatic immunity if involved in a heinous act like purchasing an off-brand building set?

Posted by legoninja0701 in United States, 04 Feb 2012 19:08

that was a close one... i thought HUW was the one that was leaving!

Posted by kempo81 in United Kingdom, 04 Feb 2012 20:57

no offence meant @bluemoose, just in a hurry to congratulate DrD and incorrectly used @username... well done on your efforts :o)

Posted by jonbuddy in United States, 04 Feb 2012 22:58

*applause*

Good luck Dave!

Posted by tantw in United States, 05 Feb 2012 02:52

Good job bluemoose! And congrats DrDave!

Posted by Huw in United Kingdom, 05 Feb 2012 04:20

Thanks for your efforts over the last year or so @bluemoose, and @DrD, good luck during your term of office.

I was an ambassador for cycles 1 and 2 which I believe ran from 2004 to 2006.

Posted by Bobszaar in United States, 05 Feb 2012 10:12

@DrDaveWatford- Methinks you need to update your role at Brickset considerably on your profile. Your new office calls for sudden action. Andele, andele!!!

Posted by Redbullgivesuwind in United Kingdom, 05 Feb 2012 11:59

thank you for all the hard work bluemoose. Congrats DrDave a very worthy successor

Posted by itsaturkey in United States, 05 Feb 2012 15:53

Congratulations DrDaveWatford! Hope you enjoy your time of Ambassador! Do ambassadors get small discounts, or sneak-peaks at new sets?

Posted by DrDaveWatford in United Kingdom, 05 Feb 2012 16:40

^ I wish ! No such luck, sadly....

Posted by itsaturkey in United States, 05 Feb 2012 18:09

^ Maybe you can get another message color instead of yellow :P Maybe like blue or something :P

Posted by jpmanalo in Australia, 05 Feb 2012 19:49

From one Ambassador to another - congratulations!

Cheers,
J.P. Manalo
LEGO Ambassador, SydLUG

Commenting has ended on this article.