“The Force” Remains with The LEGO Group
You might have read this press release elsewhere, although it seems to have slipped under the radar, what with all the Toy Fair coverage, which is kind of surprising given its significance:
"BILLUND, Denmark (February 13, 2012) – The LEGO Group and Lucasfilm Ltd. today announced renewal of the Star Wars™ licensing deal that, 12 years ago, transformed a construction toy theme into a global entertainment property with strong cross-generational, multi-platform appeal. Fans can look forward to LEGO® Star Wars product and content development for the next 10 years, according to the terms of the deal."
Read the rest at LEGO.com. Good news or bad?
(via atkinsar in the forum)