Share Your LEGO CUUSOO Tips
The Cuusoo team has made an appeal for people to share their tips and tricks about how to build and promote Cuusoo projects.
It's an open call for people to blog their best tips for using LEGO CUUSOO. Submissions will receive a link back to them from the Cuusoo site.
I haven't submitted anything so I'm not best placed to post any tips, but here's my two cents' worth anyway:
Promote, promote, promote: Submitting a project to Cuusoo is just the start, not the end. If you don't promote your project every way you can it will languish in the low hundreds of supporters, those who happen to stumble across it. It's not sufficient to just promote among LEGO fans: you need to reach out to other audiences relevant to your project.
Think outside the box: Don't bother submitting anything that's remotely like what LEGO is already producing, or is likely to. Come up with something new. Modular building are great, and there are some excellent examples on Cuusoo, but ultimately they will fail because LEGO has its own agenda for producing them. Same goes for Star Wars. LEGO has this covered already and won't let a Cuusoo project disrupt their existing plans. The LEGO birds project is an excellent example of something new and original.
Find a kid-friendly IP, or no IP at all: Related to point 1 above, success is more likely if you can tap into a new fanbase, which generally means basing it on an intellectual property. But, you have to be careful to make sure it's LEGO- and kid- friendly. The bigger the IP the better, and they don't come much bigger than Apple, which is a good example of an ideal property with a massive fanbase. Having said that, if your project is not based on an IP, but is something that nevertheless has wide appeal, you won't have to worry about whether LEGO can secure rights to it. LEGO birds is an excellent example, again!
Write a back-story: Use the project description to tell readers why they NEED the model you are promoting to compel them to support it. If there's a back-story to your model, tell it. Lots of good quality photos help, too. It's not sufficient to add one photo and one sentence: "Here's a model of xxx. Please support it..."
- Think one model at a time: Proposing themes or series of sets is not what Cuusoo is for: it's for single sets that can be produced one at a time, and stand alone as worthwhile models in their own right. It's OK to think ahead to what could be done once success has been achieved, but the project should focus on one model only. Having said that, although the LEGO birds one breaks this rule and proposes several models, I think it's OK in this case because when it's successful, LEGO can take its pick from them.
Now it's your turn: use your blog to post your hints and tips, particularly if you've submitted projects, and when you've done so, submit your link to LEGOsupport@cuusoo.com with the subject "CUUSOO Tips Blog Post" by the end of Sunday, June 24.
We usually have a heated debate in the comments to Cuusoo-related articles, so bring it on... :-) Oh, and if you haven't already supported the LEGO Birds project, please do so now. I believe it has a very high chance of success and acceptance, as you can probably tell...
- Promote, promote, promote: Submitting a project to Cuusoo is just the start, not the end. If you don't promote your project every way you can it will languish in the low hundreds of supporters, those who happen to stumble across it. It's not sufficient to just promote among LEGO fans: you need to reach out to other audiences relevant to your project.