How LEGO keeps building on its success
A couple of news stories caught my eye in my Google News 'LEGO' alerts this morning:
- The Independent has an excellent article about the current profitability of the company entitled We just click: How Lego keeps building on its success. You will be familiar with much of what is said, about how the company was losing its way in the mid-2000s and had to refocus to survive, but something that I don't think I have seen written anywhere before is that 'Adults made up nearly 5 per cent of Lego's customers last year, a number that is increasing annually' (here's a link to the easier to read print version)
- The other one that caught my eye is M**a Brands to battle with Lego in construction toy aisle with new products. It seems the Canadian copy-cat company is bringing out a range of construction sets for girls next year, with a Barbie license. Their CEO says "If we have the right content, whether they're interested in Lego or an action figure or a vehicle, we think they're going to choose M**a B***s." Yeah, right...
The last LEGO Inside Tour ended yesterday, so I have reinstated the photo of the set attendees were given, 4000012. Please, no complaints this time!