Same Swiss site publishes Legends of Chima, too!
So, now we can get an idea of what they are like, what do you think? Here's the back-story again that might help make sense of them:
"The kingdom of Chima is a magical land in which very advanced species dominate. These creatures speak and act like people. They use vehicles and machines and live in amazing castles and fortresses. They have claws, teeth, tails, and some are equipped with wings. Now they are at war with each other...
"Chima was once a pure, natural paradise, but heavily armed barbarian species have changed it and now best friends have become sworn enemies of each other. Ruthless weapons destroyed the once sacred temples. Blood-thirsty vehicles battle each other in fatal duels in the forest.
"The creatures are fiercely fighting over a powerful natural resource called Chi. which is the source of life but also unimaginable destruction.
"Only a few brave heroes in Chima understand the true nature of Chi, and that its misuse leads to the total destruction of Chima. The stories of these heroes and those who want to destroy them are known as ’The Legends of Chima'."
The Speedorz sets, those that will comprise the gaming element of the theme, have a price of 20 Chf, which I think is about £13 or US$20, so they will be significantly more expensive than the Ninjago spinners they are replacing. They appear to be some sort of two-wheeled vehicle, with a pull-back motor, and some other structure with which they interact.
I now know for certain that the pictures will be removed from WOG.ch within 24 hours, once the 'Brickset effect' kicks in :)
First mentioned in the forum, while I was watching TV with my wife and not paying attention to the site :-)