LEGO World Copenhagen report, part 2
Yesterday, in part 1 of my report, I described the LEGO Production area of the show. Today I'll cover some of the other displays and activities provided by LEGO, as opposed to AFOLs (which I'll cover tomorrow). I could be here until next week describing it all, so I'll just mention some of things I found most interesting.
The main hall was divided into about 20 zones, each of which featured some sort of display or activity, usually correlating to a LEGO theme, for example Chima, Friends, Star Wars and Mindstorms.
In most cases, part of each zone was used to showcase the current products in the theme and for large display models, but most of the space in each was a building area, either on tables, in a pit or just on the floor. The vast quantity of bricks in them was mind-boggling.
You might have been to a show where there's a single pile of bricks for kids to build with, but at LEGO World, there wasn't just a single pile, there were dozens, each filled with parts from a particular theme. The pictures below show the Friends, Chima and another vast pile of bricks on the floor.
There were some ridiculously extravagant (in terms of number of bricks) areas that could only be done by the LEGO company, who have an endless supply of bricks at a negligible price per piece. Here you can see a swimming pool filled with blue bricks of various shades, and right, a shower of 1x1 blue and white tiles, under which kids could get 'drenched'.
The LEGO City area had a train/city layout, much like AFOLs would build, although I have to say, it was not particularly impressive, probably given that it's main purpose was to showcase current and future models. The summer airport and coast guard sets were featured, as well as the town square set I mentioned the other day.
The Mindstorms area was showcasing the EV3 with various hands-on activities. There was also a display of cool models made by one of the Mindstorms team, Simon Burfield with his Mindstorms wheelchair, and a display of previous versions of Mindstorms and related products.
In a quieter area of the hall there was a display of 'LEGO for girls through the ages', which started with wooden ironing boards and sewing machines, then via homemaker, Fabuland, Belville, Paradisa and Scala to today's Friends sets. Speaking to the chap manning it, it seems they wanted to show that, although Friends has been successful, it's not the first girls product they've made that's been a success.
As you'd expect there were loads of sculptures at the show and wiredforsound did a good job of photographing many of them, and you'll find them on flickr.
That has really just scratched the surface of what was at the show but hopefully it's given you a flavour of what to expect if you make it there next year.
Finally, I almost forgot to mention: I managed to 'pull' at the show: here I am with Mia. Don't tell the wife :-)