LEGO ends partnership with The Sun
Here's an interesting turn of events: LEGO has ended its partnership with The Sun, partly in response to pressure from parents.
From The Guardian:
"Lego confirmed on Wednesday that its association with the News International title had come to a "natural" end – officially denying the move was linked to a 12,000-strong online petition against the partnership.
"However, a senior Lego executive had previously acknowledged concerns about its association with Page 3 in an email to campaigners."
Read the full article at The Guardian website.
I wonder what the future holds for UK polybag promotions? Let's hope it returns to The Mirror or another slightly less trashy rag (although I concede that in the Mirror's case, that is debatable...)
Thanks to Mark for the news.