LEGO to license The Simpsons?

 

  • LEGO to license The Simpsons?

    Posted by Huw, 07 Mar 2013 13:36. Filed under Miscellaneous.

    I've been in denial of this story all day, and didn't want to believe it, hence not posting it until now. Everywhere else has reported it, and I guess it's likely to be of interest to many of you, so, here goes...

    "LEGO will produce Homer and Marge" claims the  Danish newspaper website DR.dk. I guess, thinking about it, it would seem a natural fit given their skin colour, and it's a wonder they've waited this long to acquire a license for the hit TV cartoon.

    It's rather surprising that news that negotiations are taking place has become public as normally such things are veiled in secrecy until the contract is signed. But, "LEGO marketing director, Mads Nipper, confirms that the company is negotiating with the people behind the Simpsons, but cannot say anything about when an agreement is expected to be in place."

    I can honestly say I've never watched an episode of it and it doesn't appeal to me whatsoever, but I suspect I'm in the minority.

    Does this fill you with dread or excitement?


    342 comments, latest one posted 2 months ago. (Commenting has ended on this article)
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Comments

Posted by Modok in United States, 07 Mar 2013 13:46

Excitement!! Although this announcement is about 10 years too late to catch the show in its heyday, the Simpsons is still a beloved show.

However, it does take place is relatively normal settings (unlike, say, Teenage Mutant Ninja Turtles), so I'm curious to see how LEGO will choose fun and interesting set ideas.

Posted by The_Creator in United States, 07 Mar 2013 13:48

DREAD. Oh sweet plastic. LEGO Simpsons, REALLY!? *Facewall*
If this happens I'm going to be so… Horrified.

Posted by Hemel in Canada, 07 Mar 2013 13:49

Think of how many minifigures they'll be able to make.....and squeeze even more money from us!!

Posted by multiplex in Canada, 07 Mar 2013 13:52

Woo Hoo!

Posted by jockosjungle in United Kingdom, 07 Mar 2013 13:54

Can't see too many decent sets coming from it TBH, aside from the house but it'll hardly be an exciting set.

Posted by MaggotElite89 in United States, 07 Mar 2013 13:54

Two words. Bart Man

Posted by JD4M in United States, 07 Mar 2013 13:59

What demographic are they hoping to appeal to? I'm not a Simpsons aficianado but seems to old for the 5-12 year olds.

Posted by PocasNuckie in Portugal, 07 Mar 2013 14:00

Few thoughts:

The news I read specificly talks about 20th Century Fox. Although it's the same company as the FOX Broadcast who owns the rights to the TV shows, this may indicate the license to be based on an upcoming Simpsons movie. I must say I have no news on any new movie, and this may indeed based on the TV show, and there was just some confusion on the partner's name.

This is going to be interesting on some aspects. For fans of the show, can you see a successfull line without Moe's Bar? Well, I can't! But i'll bet my money on how they won't to do it! And if they do it, it will storm a big deal of arguing considering how they shut down the Winchester on CUUSOO.

Last, but not the least, let's face it - it's probably one of the most wanted franchises ever, and given the similarities of the characters with the typical minifig it's hard to concieve why it's only coming now. But no matter what, it will be a huge success.

EDIT: And yes, Simpsons is not a kids show by the way.

Posted by ApolloVI in United States, 07 Mar 2013 14:01

This is actually really awesome. The AFOL crowd should love this. We'll get the Simpsons house, the Power Plant, Moe's Tavern, the Kwik-E-Mart, maybe even a City Hall set...

Posted by Outer Rim Emperor in United States, 07 Mar 2013 14:01

Oh no! I think this is a terribe idea! Lego has always been such a great family oriented company. There going in the opposite direction now!! I would never want my kids watching such a filthy, vulgar show! Please don't let this be true!

Posted by CapnRex101 in United Kingdom, 07 Mar 2013 14:04

I am a huge fan of the Simpsons so this is fantastic news for me. I am amazed that you have not seen an episode Huw!

I do echo the concerns above though, there are only so many sets that can be made, obviously the Simpson family home, the Kwik-E-Mart, Springfield Elementary School and perhaps the Power Plant, probably not Moe's Bar sadly. Other sets which might be possible would run the risk of being a bit dull and repetitive I reckon.

I can understand reservations surrounding shows like Family Guy or American Dad, which tread the fine line between humour and vulgarity, but the Simpsons contains no swearing, and any sexual humour is mostly implicit so I do not see any problems. I have a feeling this article may challenge for the most comments record...

Posted by Nesquik in United Kingdom, 07 Mar 2013 14:06

I'm.... disappointed.

The first thing one should question is what The Simpsons could actually bring to the LEGO brand and play system. Off the top of the head, I really can't think of a single good attribute, and I myself used to be a big fan of the cartoon during its heyday.

For starters, how could you build a narrative around these products without facing some moral issues? The Simpsons, while safer than most cartoons these days, still has and has had its fair share of controversial topics, and these simply don't fit in with what the LEGO brand is all about in the eyes of parents. Even if a child had a 'Simpsons' LEGO toy, how could this be expanded upon with regards to future products?

The cartoon itself has also evolved, and is no longer built around 'the typical American family' but instead a focus on competing with other TV shows. In that respect, the character development has lost out to more and faster gags. As more characters are introduced, the Simpson family themselves have become less relevant, so I fail to see why anybody would be drawn to them aside from the obvious Minifigure collecting.

Truly bizarre.

Posted by lego613master in United States, 07 Mar 2013 14:07

Filled with unspeakable dread of the horrors that are about to be released upon the unfortunate builders at TLG

Posted by TheCahleySlash in United Kingdom, 07 Mar 2013 14:08

Oh brilliant if this was to happen, it has been one of my favorite shows of all time. Also with their being a such a large world and interesting colours, this would appeal from City fans to MOCers. Great all round.

Posted by legolover2001 in United Kingdom, 07 Mar 2013 14:09

WHY WOULD YOU BETRAY US LEGO?!? WHY?!? IF THIS IS TRUE I WILL KILL MYSELF!

Posted by PocasNuckie in Portugal, 07 Mar 2013 14:11

I hope they do Bart's classroom with the black board. Maybe include a few different black tiles with different messages that you can change as you wish! :D

Also totally need the living room with the sofa! :D

Posted by rnsrobot in Canada, 07 Mar 2013 14:13

"filthy, vulgar show..." what is this, 1988?

Huh. Interesting? Figs could be nice. Bart would look weird with all blue legs, but weirder still with long legs vs short. They could have some fun making the sets represent the show's art style. Probably won't get many though. Different at any rate. Don't rightly feel it fits in with the other sets in the LEGO aisle, Simpsons stuff is more of an adult collector vibe. Eh.

Posted by AETerry in United States, 07 Mar 2013 14:13

I'm lukewarm on this idea.

I used to watch the Simpsons, once in a great while I still watch an episode and then am reminded why overall I stopped.

If they do it, if I buy any sets, it will depend greatly on what they produce and make.

But I think it was said best earlier up by Modak that LEGO is 10 years behind on catching Simpsons in their hey day.

If they end up like the Sponge Bob sets, I'm likely not going to buy any. Well... maybe one.

Posted by Dodge in Canada, 07 Mar 2013 14:15

I'll admit, at one time I would have been quite happy about the news of a partnership like this, but that would've been 10 - 15 years ago. After not watching the show for the past decade or more, I see this along the lines of the TMNT line: a set or two for nostalgia / parts sake, and that's about it.

Posted by Schmidt in United States, 07 Mar 2013 14:16

Leg'OH!

Posted by KillDeer in Canada, 07 Mar 2013 14:17

Saying this is 10 years late is amazing. I haven't watched the Simpsons in almost 20. I really don't care about this announcement. At this point I'd rather have Archie Bunker lego.

Posted by Brick Apostle in United Kingdom, 07 Mar 2013 14:19

doh

Posted by Brick Apostle in United Kingdom, 07 Mar 2013 14:19

doh

Posted by xj550 in United States, 07 Mar 2013 14:22

Seems strange as LEGO wants movies or TV shows to drive licensed products. Simpson TV show is well on it's way down in popularity if it already isn't near the bottom. Maybe there is a Simpsons movie when the TV series ends.

I said it here first. If they do make LEGO Simpsons, they will reuse the LoTR ring mould for the first ever LEGO doughnut (with sprinkles!). Doh!

Posted by ApolloVI in United States, 07 Mar 2013 14:22

If Lego can make sets based around things as violent and dark as Star Wars, Lord of the Rings, The Dark Knight Rises, and Pirates of the Caribbean (each of which have PG-13 ratings), I don't see how The Simpsons seems so impossible to some people. I watched The Simpsons when I was a kid. My 12 year old cousin who loves Lego also loves the Simpsons and has watched it for a few years. It's a classic cartoon. Yes some of it is vulgar (not nearly to the degree of most other "adult" cartoons), and some of the jokes will go over your head as a kid, but most of it is sillyness, slapstick, and wit. I find it hard to see how a little vulgarity (which won't even show up in any of the sets) is so off-putting compared to a guy being nearly burned to death (Star Wars) or the gore and grossness of the Orcs in LotR.

Posted by The_Creator in United States, 07 Mar 2013 14:24

@Nesquick, couldn't agree more…

Posted by MaverickDengo in United States, 07 Mar 2013 14:24

I really hope this isn't true...

Posted by The Green Brick Giant in United States, 07 Mar 2013 14:25

The show still has it's moments of lovingness, that said how the hell does this fit into LEGO's 6-10 boys fanbase? LotR sets are selling horribly because they are aimed at an older audience that doesn't care for LEGO, so how will Simpsons do better?

Posted by legomaniac in United States, 07 Mar 2013 14:25

Am an average Simpsons fan, but I wouldnt want to buy anything Simpsons related. Even if it's LEGO.

Its not really a kid friendly cartoon, but there are worse.

Posted by Tyrell Archer in Canada, 07 Mar 2013 14:26

While I am a fan of the Simpsons, and I do let my kids watch (selected) episodes, I am not pleased with this move as I feel that this franchise is far too mature for the LEGO license. Most episodes involve alcohol in some respect, there are regular jokes about drugs, sex, violence... can you imagine a Moe's Tavern set, featuring Drunk Barney minifigure? When taken in context the Simpsons is a well done program but it is meant for adults. A LEGO license will sully the brand and will promote an inappropriate program to the wrong age group.

Posted by heliwave in Poland, 07 Mar 2013 14:27

Why, what for??? Why not John Carter Lego or Star Trek Lego??? :)

Posted by Margot in United States, 07 Mar 2013 14:27

OH, this is so weird, I just showed my son his first episode of the Simpsons last night and thought about Simpsons in Lego! That being said it's not the type of theme I go for (same as TMNT). But kids would probably love it.

Posted by The_Creator in United States, 07 Mar 2013 14:28

@Tyrell Archer, Exactly… minus I'm not a fan of the Simpsons.

Posted by Nesquik in United Kingdom, 07 Mar 2013 14:29

If TLG sincerely wants another licensed theme, they could do no better than introducing products from Toy Story 1. The few sets from 2 and 3 were absolutely fantastic and perfectly capture why LEGO is such a great toy. The first Toy Story movie has so much potential in LEGO form, I'm amazed they haven't gone for it yet.

Posted by daniel c. in United States, 07 Mar 2013 14:35

The biggest problem with this potential license, besides the fact that Simpsons has always been aimed at an audience that doesn't have much in common with Lego's typical age range, is that the Simpsons became stale about 15 seasons ago, and commands far less respect as a brand than it did in its early days. Keeping those things in mind, alongside all the potential controversy Lego Simpsons could cause, I'll be shocked and bewildered if this is true.

Posted by henry9112 in United Kingdom, 07 Mar 2013 14:36

oh my god, this would be SO exciting! I love the idea of playing around with
a) the kwik-e-mart
b) the atomic plant
c) the treehouse
I hope so much that it will work...the tmnt sets show that it is possible to create good/great builds while staying truthful to the original

Posted by Firox 5000 in United Kingdom, 07 Mar 2013 14:44

This sounds exciting. However, I'm certain there won't be a Moe's tavern due to it being alcohol related.

Posted by LusiferSam in United States, 07 Mar 2013 14:46

I would buy these sets. I've been a fan of the show since it's early days when my mom didn't want me watching this junk. The show is about 15 years past it's prime and I'd say Lego is about 20 years behind the ball on the licensing agreement.

I think the biggest issue is going to be the mini-figures. I don't see the existing mini-figures with Simpson-like heads working. Bart and Lisa with short, unbendable legs won't work for me. Homer and Marge having the same body size also doesn't work for me. But assuming they only make heads, the 5 Simpsons plus 5 or 6 other characters, sounds expensive in terms of molding.

The Simpsons as a show is not for kids. It's not South Park or Family Guy, but there's a lot of issues on the show that Lego avoids like the plague. This limits what sets could be made, which is likely to unset many fans.

Posted by Venunder in United Kingdom, 07 Mar 2013 14:48

This is good news and/or bad news. The Simpsons has always been a show for adults and kids.

There is such a huge range of subjects covered by the Simpsons we could get anything in this Theme.
My wallet is groaning already........
We should get some classics like The Kwiki-mart and School bus, maybe the School Gymnasium and the Simpson house.
Or the Isotopes baseball stadium? Maybe the Leftorium. How about Homers Snowplow, Or the Used Tyre fire and Fire Engine? Although we are more likely to get Cheif Wiggum and the police. Maybe they will be arresting Fat Tony and the mob?
Maybe we will get Spiderpig? or Bart's pet Elephant.
I'm not too keen on getting any Itchy and Scratchy stuff. Nor Krusty the Clown stuff.

Moes bar would be great, but we will probably get something like the Town square and Town hall steps.

Posted by DarthBrickus in Germany, 07 Mar 2013 14:49

I am not a fan of this.
The Simpsons was a great show, but i feel it's not a good match with LEGO.

Posted by LuvKernow in United Kingdom, 07 Mar 2013 14:53

According to Channel 4's Greatest Kids' TV Shows...

http://www.channel4.com/programmes/the-100-greatest-kids-tv-shows/articles/results

Posted by CapnRex101 in United Kingdom, 07 Mar 2013 14:58

I think it comes down to the fact that the show is well past its prime, almost every episode now relies on a celebrity guest and the days of the Simpsons being about the family itself are long gone. The Family Guy generation has taken over if you ask me (I am a massive fan of both as it happens).

The Simpsons may contain adult themes, but the genius behind the show is that it can appeal to both adults and children alike, with the more adult jokes going straight over the heads of the younger demographic. I think that describing the show as 'vulgar' or 'filth' is completely unfair personally, it is naive to consider the Simpsons a particularly adult show next to what else we see on television nowadays...

Posted by spokeydokeyjenner-jones in United Kingdom, 07 Mar 2013 15:00

Good grief...

Still, LEGO Minifigures and the Simpsons are both yellow.

Posted by ereiamjh in United Kingdom, 07 Mar 2013 15:07

Negotiating a license for a moribund TV show seems like an odd choice. I fear Lego is getting way too reliant on licenses.

Posted by jengafett in United Kingdom, 07 Mar 2013 15:09

Oh dear me, I kinda like the simpsons, but if lego produced it I dont think it would turn out well.
But, on the other hand if lego got a license with the simpsons, why wouldn't Futurama stand a chance?
Ill be waiting to see...

Posted by jasor in United States, 07 Mar 2013 15:10

I love the Simpsons. I love Lego...I do not love Lego Simpsons.

Seems like the beginning of that gray area Lego never wants to cover.
There have been CUUSOO sets shut down just because they are Simpsons themed.

Lego FAIL.

Posted by jasor in United States, 07 Mar 2013 15:11

*added note. Watch an episode of Chima. Watch an episode of Simpsons. Put the toys on the same shelf. It doesnt fit.

Posted by antsbull in New Zealand, 07 Mar 2013 15:14

lol, Family Guy hasn't taken over. Unless you like fart jokes, its boring as heck.

Posted by Brickcreator in United States, 07 Mar 2013 15:19

You... Have... Got... To... Be... Kidding... This isn't April First is it? :) The Simpsons is by NO standard a kids show. If this happens I may have to step on the soapbox and write a letter towards LEGO for my disappointment. The core audience of 5-12 year olds should NOT be watching the simpsons and LEGO should not be promoting the show. I'm fine with SpongeBOB, but this is just going too far... This is the most rediculous piece of news all year!

@ Huw: You are not in the minority, The simpsons dosn't appeal to me either. I think their film is the only PG-13 animated film to be released. Correct me if I'm wrong.

@ Outer Rim Emperor: I completly agree with you.

This is how LEGO ended up losing millions a dollars about 8 years ago. By straying from their core values of safe a appropriate play, they produced a major deficit. I hope that doesn't happen again.

Posted by Leggo my LEGO in Canada, 07 Mar 2013 15:31

I like The Simpsons, and I like Lego, but im not sure about both combined. It will either be pulled off amazingly or horribly I think. A Lego canyonero would be cool though

Posted by CapnRex101 in United Kingdom, 07 Mar 2013 15:31

@antsbull - I would say that the majority of teenagers and young adults (Family Guy's target audience) would disagree with you there. Had the two shows been running concurrently twenty-five years ago while the Simpsons was still fresh, it would have had the upper hand for sure, but now nothing competes with Family Guy for that particular demographic.

Posted by Leggo my LEGO in Canada, 07 Mar 2013 15:32

I like The Simpsons, and I like Lego, but im not sure about both combined. It will either be pulled off amazingly or horribly I think. A Lego canyonero would be cool though

Posted by j-d-j in United States, 07 Mar 2013 15:33

I won't like it, and i'm not sure it'll be very good..... But then again it may be like Spongebob, nobody seems to buy it, but it has stuck around. *FACEPALM*

Posted by Leggo my LEGO in Canada, 07 Mar 2013 15:33

I like The Simpsons, and I like Lego, but im not sure about both combined. It will either be pulled off amazingly or horribly I think. A Lego canyonero would be cool though

Posted by Leggo my LEGO in Canada, 07 Mar 2013 15:33

I like The Simpsons, and I like Lego, but im not sure about both combined. It will either be pulled off amazingly or horribly I think. A Lego canyonero would be cool though

Posted by Leggo my LEGO in Canada, 07 Mar 2013 15:34

WHAT HE HECK STOP IM JUST TRYING TO DELETE

Posted by KillDeer in Canada, 07 Mar 2013 15:34

I can't wait for the series of Lego based on Coronation Street.

Posted by bigw1974 in United States, 07 Mar 2013 15:35

I'm clearly in the minority here, I love LEGO, think the Simpsons is still great, perhaps even enjoying a renaissance of sorts, and I would LOVE to buy these sets! I guess time will tell (assuming LEGO gets the license) how well these sell to others, but count me IN!

Posted by rosney in United States, 07 Mar 2013 15:38

I thought the same of TMNT, but I kinda like those sets now, so who knows. Not unlike with the Lone Ranger sets, we never know what we're going to get until we get em.

Posted by Cerlin in Austria, 07 Mar 2013 15:45

In my opinion Futurama would make much more sense. Ok, Simpsons is more widely known, but Futurama has more lovable characters, the show has more heart, it is a lot funnier and the set possibilities are much better.

Posted by Spindarren in United Kingdom, 07 Mar 2013 15:48

I fear this is a license to far....... I just can't quite see the point to it, after all the Simpsons is hardly kid friendly, if you have any of the DVDs etc there is even bad language, it may of watered down a bit over the years but still, however there is one thing, it's still hugely popular and certainly etched its name into pop culture history so is bound to sell well.

Posted by Sabrejimmy in United States, 07 Mar 2013 15:50

Terrible idea. The show is already on its last breath. Half the jokes revolve around alcohol and the target audience is probably a small fraction of TLG's main consumer base. Why can't they spend more money on quality licensing?

Posted by Keladeekadys in United Kingdom, 07 Mar 2013 15:51

Meh, not a theme that interests me, can't see it fitting with LEGO at all if i'm honest, bar the yellow skin.

Posted by Acamar in United States, 07 Mar 2013 16:01

Probably years to late for this to be coming out, but I would prefer this over TMNT or Chima. Lego does seem to be a bit crazy on licenses lately. However the possibilty of Kang and Kodos with their ship or the Burns Slant Drilling Co. would be great. It may be like Sponge Bob, interesting but not a whole lot of sets.

Posted by Spindarren in United Kingdom, 07 Mar 2013 16:01

People have mention the mini figures not working well in the Simpsons world, maybe Lego are thinking of doing something more like the Friends figures?, just a thought.

Posted by lukehankenobi in United Kingdom, 07 Mar 2013 16:02

OMG what a lot of over opinionated rubbish people are talking. The Simpsons is both vulgar and brilliant. My 6 and 9 year old watch it every day. The bits that are "too old" for them go right over their heads, making it ideal family viewing. Most of the new wave of feature length movies, from Toy Story to Shrek have jokes for adults and children, that is the secret to their success, and why we love them. As for killing yourself over this!!! GET A LIFE. If you don't like it, don't buy it. Most of the negative comments are ridiculous, and it is a bit scary that so many of you sound like you want to oppress, and take away peoples basic rights. FREEDOM OF SPEECH PEOPLE! You are of course welcome to your opinion, but that is as far as it should go.

Posted by asksol in United Kingdom, 07 Mar 2013 16:05

@Spindarren Can you provide me of an example of "bad language" in Simpsons?
Maybe that's how the older (50+) generation defines vulgar.
The über-christian side of my family loved it at its peak of popularity,
and it's even more mellow today, more like a Disney show.

My 3 year old son loves watching it, and I have never considered anything in that show vulgar...

Posted by Albertaboy in United States, 07 Mar 2013 16:06

It fills me with dread. Sorry, but I have never and will never be a fan of the Simpsons.

Posted by toon10001 in United Kingdom, 07 Mar 2013 16:07

Personally, it is an ok idea for lego. if you think its innapropriante then JUST. DON'T. BUY. IT.
I see, if the inapropriate sets are ignored (like moes tavern) it could be possible. I suppose its better than family guy leo (horrible show, not funny in the slightest).

WAIT! if they liscence the simpsons, they could potentially get access to a futurama licence... I would pay for futurama sets definatly.

And beside, Once children are in their late primary school years, the vulgar they will hear will be incredible. huge amounts of it. so i see no worry there.

Finers crossed this is gonna happen.

Posted by chilis in Norway, 07 Mar 2013 16:09

Absolutely GREAT news!! Sounds like a fun and interesting idea, and combining Lego and The Simpsons must be a true receipt to success! Can`t wait!

Posted by Spindarren in United Kingdom, 07 Mar 2013 16:18

@asksol, yes I can I think the episode was called Trash of the Titans and had U2 guest voice in it, it uses the word w^nker in it a couple of times, this was cut for TV. I don't find the show vulgar either and I loved it in its early years.

Posted by xboxtravis7992 in United States, 07 Mar 2013 16:18

I love The Simpsons, but as a Lego product? The Simpson's has enough adult content it would cross Lego's traditional values. Remember Bart's skateboard scene from the movie? Totally innapropriate for Lego's brand values.

I would be honestly surprised if this was more than a big false rumor. However if it were true and Lego has sold out their morals at least we could hope for modern military sets, FPS sets, and all the other brands Lego said was 'innapropriate'.

Posted by jasor in United States, 07 Mar 2013 16:23

@toon10001 and @lukehankenobi-- Lego brand integrity, and their adherence to staying "wholesome" do not mix with the Simpsons. It just doesnt. If it did, they wouldnt have nixed @poochy 's CUUSOO for "inappropriate content" based just on theme.... Lego can make whatever they want....

BUT, you cant preach about one thing on this side of your mouth, and then totally negate that on the other side.

Posted by Zackula in United States, 07 Mar 2013 16:30

I like the Simpsons and I like Lego, but I think these sets will be mediocre.

Posted by Starik20X7 in Australia, 07 Mar 2013 16:31

Thank you @lukehankenobi for bringing a working brain to this conversation. It's insane how quickly "Why don't LEGO appreciate the AFOLs more?!" becomes "This is not suitable for kids!"

I for one think this'll be great. More residential buildings are always welcome in my city, and I can only imagine the play possibilities of a Springfield Nuclear Plant set.

Posted by legodude in United States, 07 Mar 2013 16:32

bleh, I am officially disgusted with TLG if they do this.

Posted by icey in Denmark, 07 Mar 2013 16:32

How on earth an one say that this doesn't fit the LEGO brand, considering what else LEGO got of themes? Its not close to be problematic, but a whole lot of fun. I think this might even freshen the LEGO brand up a bit. And it will bring a billion more people out of their darkage, for sure :-)

Posted by Scoutjo5 in Canada, 07 Mar 2013 16:33

I personally am not a fan of most of the licenced themes and wish that LEGO would just stick with being a fun kinds toy. With al the new special pieces and movies being made into LEGO, it looses its creativity. I love LEGO because of the fact that you cna just sit down with a pile of bricks and use your imagination to build something great. I love the classic themes such and pirates, castle, space, and others and wish that LEGO would just be simple creative fun. Just my two cents.

Posted by Todd_Lawrence in Canada, 07 Mar 2013 16:50

I hope that this rumor is true. I would love to own a few Simpsons Lego kits. Given the show's enduring popularity and enormous cast this license may rival Star Wars in the "kits sold just to get the minifigures" category.

Here's hoping that Adventure Time is next...

Posted by murrayhenson in Poland, 07 Mar 2013 17:01

As many have pointed out, if LEGO licenses Star Wars and Lord of the Rings (and Harry Potter, for that matter) then it is hard to accept that the Simpsons might be considered somehow too much for children. Alcohol concerns? Well, the Horizon Express has a little in-car bar, along with a little decanter and wine bottle. A full-size Moe's is probably not likely but the fact that the Simpsons has alcohol in it shouldn't stop LEGO from licensing it.

As far as the language goes - quite frankly "bad words" are several rungs down the ladder from decapitation and severing of limbs. And, of course, the language you hear on the Simpsons is no worse than the language you hear anywhere else on TV and is almost certainly quite a lot better than the language coming out of the mouths of 12 year olds when parents aren't around.

Posted by yys4u in United States, 07 Mar 2013 17:02

Dread. Please no.

Posted by Gil Galad High King in United States, 07 Mar 2013 17:03

The Simpsons is a horrible, inappropriate, awful show that I hate and am not allowed to watch(I am 13). I can't believe Lego would do something so low. This is a disgrace to all young builders like me. :C

Posted by Paul Boratko in United States, 07 Mar 2013 17:14

I would rather have South Park...

Posted by Dashofdashing in United Kingdom, 07 Mar 2013 17:17

I'm excited,tho I do have and remember the seasons for when it was top quality 1-10,funnier than Family Guy,Futurama and South Park. I welcome it what good sets we will see :D

Posted by albiontop in United States, 07 Mar 2013 17:17

pumped, I have wanted a lego set of the simpson house for years!

Posted by glenbricker in United States, 07 Mar 2013 17:19

If nothing else I would love to get a third scale of minifig (Maggie).

Posted by Paul Boratko in United States, 07 Mar 2013 17:24

I remember when the Simpson's went to Blockoland...

https://www.youtube.com/watch?v=wdJTqCbWV_4

I think this was the Hungry Hungry Homer episode...

Posted by Yio in Australia, 07 Mar 2013 17:36

Lego. No. Just. No.

Posted by luckyruss in United Kingdom, 07 Mar 2013 17:39

Spiderpig!

It is an interesting story, can't say I'm either for or against, it'll be interesting to see what they do. Strategically I guess Lego should be trying to grow their business and I can see how this might get to part of an AFOL / parent market that might not buy other product.

Posted by fuelbreak in Canada, 07 Mar 2013 17:39

I have to agree with most of the posts in saying that I am a bit surprised that Lego would be willing to add the simpsons to its kid friendly lines.

As a kid I was never allowed to watch the Simpsons, now as an adult I do enjoy the humor, but still say its trending adult more then kids for sure.

Now, that being said compared to family guy, robot chicken, south park etc..... simpsons is mild, but...

That doesnt make it sponge bob does it.

I would advise Lego against it.

Posted by MCLegoboy in United States, 07 Mar 2013 17:41

This is very conflicting.

One Hand:
~Plenty of sets to be made.
~Iconic
~Brings in older fans and keeps some of the ones becoming older.

Other Hand:
~Not too appropriate
~Another Liscensed Product
~Too Risky

The house, the plant, the treehouse, the school, the donut shop, Krusty's stage, Kwik-E-Mart, the aliens, possibly even the church, but then afterward, what do you do? You can only do so much. Parents tend to (Not all) be hypocritical because while they watch shows they don't want kids to watch and tell them not to watch, they get into them so much. They may like the show, but then seeing what Lego could then produce in the future will send them going in the other direction. The show is not ment for kids, and making a product for kids in a theme not for kids seems like a bad move.

I don't mind Lego being used to make sets, I mind LEGO actually doing it themselves. It's not good PR. Although, out of all the shows, The Simpsons as well as Futurama are probably the more tame shows. South Park, Family Guy, The Clevland Show, American Dad, anything on Adult Swim, other than the discontinued show King of the Hill being the most kid appropriate adult show there is, are all way worse than The Simpsons.

Posted by bluishgrey in United States, 07 Mar 2013 17:43

There was a time when The Simpsons was a clever and relevant show ..... those days are long gone.

Posted by Psymon in United Kingdom, 07 Mar 2013 17:46

LEGO Krusty and Sideshow Mel and Bob, yes please

Posted by leego76 in United Kingdom, 07 Mar 2013 17:47

I cannot believe some of these negative comments! True the show has gone downhill since series 3-10 or so but it could offer some amazing sets and minifigures:

Springfield Elementary: main characters - Principle Skinner, Groundskeeper Willy, Lisa with sax (wider characters - Edna Krabappel, Superintendent Chalmers)
School bus: Otto, Bart
Kwik-E-Mart: Apu, Snake (Jimbo, Kearney)
Power plant: Mr Burns, Smithers, Homer with inanimate rod (Lenny, Carl)
Bart with skateboard, Millhouse
TV studio: Krusty, Sideshow Bob, Itchy & Scratchy (Sideshow Mel, Mr Teeny)
Simpsons House: Couch gag with full family
Moe's Tavern: Moe, Barney, Duffman
Leftorium: Ned Flanders, Rod & Todd

Other characters, Comic-book Guy, Dr Nick, Rev Lovejoy, Chief Wiggum (with Lou & Eddie), Nelson, Jebediah Springfield and so many more.. The Treehouse of Horror series also gives some great Halloween special opportunities with Kang and Kodos, etc.

Huge thumbs up from me!

Posted by jmupton2000 in United Kingdom, 07 Mar 2013 17:48

Astounded (and a little horrified) but this!! What next? Another 20th Century Fox licence with a John McLane figure and a Special Collectors Edition of Nakatomi Towers?!?

Posted by lippidp in United States, 07 Mar 2013 17:56

Hey, whatever. Like all other license themes I will pass on this, but if it brings in money so Lego continues with Technic, Mindstorms, and trains I am happy.

Posted by tjyeldon1 in United States, 07 Mar 2013 18:00

I dread it. I hate that show so much and I hate Lege might make sets about it.

Posted by chrismajor2124 in United States, 07 Mar 2013 18:03

Absolutely no. I know a lot of us here watch the Simpsons but not for the majority of Lego-fan kids.

Posted by Isabella and Lego Liker in United States, 07 Mar 2013 18:03

I doubt anything will happen with this........ at this point, a Phineas and Ferb or even one for Gravity Falls would make a LOT more money, given both series are well-recieved for the most part, and are meant for kids.

Posted by LukeSkywalker in Ireland, 07 Mar 2013 18:07

^^^^^^ @leego76 This. I fully agree with all those set ideas and minifigure possibilities (except Moe's tavern, although it's not like we haven't seen alcohol-related LEGO before - Jack Sparrow's rum and series 9's waiter and wine bottle, for example). There is so much potential for sets, settings and vehicles, not to mention a world of minifigures. And the creativity it will inspire in building will surely make the quality of the current episodes irrelevant, as the play possibilities will be endless and help create a brand new dimension of entertainment for the franchise.

I really really hope this licence happens. I'm sure LEGO will do an excellent job with designing the sets and accompanying minifigures, and I predict it to be a huge success. Bring it on!! :)

Wow, comment #100, cool. :D

Posted by yamaki in Germany, 07 Mar 2013 18:20

Futurama would rock, but a Simpons theme is simply boring.

Posted by welovelego in United States, 07 Mar 2013 18:27

Watch out LEGO City...

Here comes LEGO Springfield...

Doh!

Posted by Hemel in Canada, 07 Mar 2013 18:29

I'd prefer a Futurama licence over a Simpsons, but I don't think Futurama would sell as well.

Posted by mars4life in United States, 07 Mar 2013 18:31

I think the licensed themes are getting too abundant and random. I like the Simpsons, but that doesn't mean I want to see it as Lego's.

Posted by LukeSkywalker in Ireland, 07 Mar 2013 18:34

@PaulBoratko If you'd like to see what LEGO South Park could look like, you should check out my LEGO stop-motion videos of South Park inspired by the High School Musical episode, they're on YouTube. ;)

Posted by Brickdroid in United States, 07 Mar 2013 18:35

I find this news VERY interesting, given lego's family values. I mean, the Simpsons isn't South Park by any means, but it's not The Cosby Show either. Also, the sets really will only sell well to the people who were able to see the Simpsons in it's hey-day. Part of the Simpson's appeal is that Springfield is an exaggerated version of our world, and as such, doesn't really have much "play" in it. What kid will want to buy a lego version of Springfield Elementary or the Nuclear Power Plant?

Posted by recon in United States, 07 Mar 2013 18:36

Way back when in the late 80s/early 90s the Simpsons was awesome. It was a HUGE deal. When it first came out I wasn't 'allowed' to watch it alone but in my early teens I loved the show and watched it with my family all the time. The humor used to be much more intelligent than South Park or Family Guy, etc.

It's now waaaay past it's prime though. I can't believe it's still on so licensing it now does seem about 15 years behind. This thread though lol...it reminds me so much of the Simpson's early days when it used to be considered so offensive and talked about because it showed a realistic family (dysfunctional, not perfect) and thumbed it's nose at being 100% ultra politically correct. Ironically it's now one of the least offensive shows on TV. My Dad and I still make Homer jokes at big family holiday meals together :)

Posted by The Reviewer in United States, 07 Mar 2013 18:43

Yes!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I LOVE the Simpsons. I wonder how the sets will turn out. Glad they chose Simpsons over Futurama,(Futurama is not as well known and not as funny) . Now all Lego needs to do is make Lego South Park.(Even though that is highly unlikely, but who knows? maybe well even get Conker's Bad fur day)

Oh. and to those of you out there who are against this. You DO NOT HAVE TO BUY THESE IF LEGO PRODUCES THEM.I Hate Harry Potter and do I tell everyone not to buy the lego sets?, NO. SO PLEASE STOP NAGGING.

Posted by Venunder in United Kingdom, 07 Mar 2013 18:46

Here is another slightly different veiw.
The Simpson colour pallette is very like Friends.
Is this Lego planning to use Friends colours in a "boy" friendly theme ???

Posted by ccjwprongs in United Kingdom, 07 Mar 2013 18:49

Very surprised at the majority of these comments. I guess the politically correct madness of our modern society extends beyond mere higher authorities. I've been watching The Simpsons for as long as I remember and it did me not the least bit of harm as a kid. There are far worse things out there; to call The Simpsons filthy and vulgar seems a little out of step with what I'd expect from this site.

On the subject of Moe's: as pointed out already, I hardly think having a tavern (particularly with the existing wine bottle elements and brick-built kegs in castle-themed sets) is that detrimental when we already have, say, a near-burnt to death minifigure?! Some of the themes of Star Wars are far more adult than those in The Simpsons, which for its first 10 seasons was simply a witty satire grounded in real life. Of course it's a hyper-reality but it's also very relatable; not just for adults but for kids too. To say that children should be shielded from it seems a tad over-protective.

Besides, surely this license would only be a good thing for AFOLs? More civilian building designs, plenty of parts in bright and interesting colours, new minifigure parts/molds etc. what's not to love? This sounds like great news to me and I very much hope it becomes a reality.

(Oh, and the Die Hard comment was ridiculously outlandish too. Come on folks, surely the AFOL community isn't comprised entirely of Daily Mail readers?)

Posted by The Reviewer in United States, 07 Mar 2013 18:52

I hope they don't make this theme action-figure based sets like Galidor and Ben 10, those were horrible and if lego make this that way.....then theres gonna be trouble.

Posted by LegoAthos in United States, 07 Mar 2013 18:59

I don't see how they can do it. Duffman? Moe's Tavern? Not to mention Mayor Quimby's mistresses.

Posted by CapnRex101 in United Kingdom, 07 Mar 2013 19:05

@ccjwprongs - I could not be more with you on this. Although Die Hard would be good... :P

Posted by QwertyLEGO in United States, 07 Mar 2013 19:06

Excitement!

Posted by tmgm528 in United States, 07 Mar 2013 19:12

Well I have been of the Simpsons since I was a kid and don't find it vulgar at all (except for the skateboarding scene in the movie) And just as much language as Prince of Persia or Star Wars.
EDIT: Not to mention Indiana Jones

Posted by ccjwprongs in United Kingdom, 07 Mar 2013 19:12

@CapnRex101 Well I certainly wouldn't say no to a Hans Gruber minifig ;)

Posted by brambo in United States, 07 Mar 2013 19:19

BEST NEWS OF 2013! If you can't wrap your head around how many great sets could be gleaned from this license, I suggest you start playing The Simpsons: Tapped Out on your iPhone.

Aside from all the fantastic possibilities for homes (Simpsons, Flanders, Burns Manor, etc.) The Simpsons universe is jam packed with great set ideas that don't involve the show's "vulgarity" as one person above put it: Frink's Lab, Aztec Theater, Nuclear Power Plant, Krustylu Studios... I could go on and on. I'll try to curb my enthusiasm until the contract's ink dries but this announcement has me VERY excited!

Posted by Graysmith in Sweden, 07 Mar 2013 19:19

Could be great, could be terrible. Gut reaction is that it doesn't really feel like a good fit with LEGO, but it could work. My biggest concern would be the fact that LEGO tends to do A LOT of action/conflict-oriented sets and a lot of vehicles of all sorts. None of that really fits with The Simpsons. Sure, Mr. Burns is a "villain" but not one that's sending out soldiers to kill people or anything like that. On the other hand, if LEGO let's go of all that and simply gives us sets of the iconic locations and whatnot (and don't ruin it with lousy minifigures like they did with the Toy Story theme) then I think it could be quite fun. I certainly wouldn't mind having the Simpsons house as a set, or their car, or the Kwik-E-Mart.. But I don't know what the playability or appeal would be for the kids.

I wish they'd just make a Jurassic Park theme instead, tied into the 2014 release of the fourth film. That'd be absolutely perfect for LEGO, and it'd have huge appeal to both kids and adults (which the Dino theme didn't have quite as much of).

Posted by spency13 in United States, 07 Mar 2013 19:27

My dad has been saying they should do Lego Simpsons for YEARS! This'll be great haha!

Posted by Cmdr_Roy in Australia, 07 Mar 2013 19:29

Worst idea ever...... (Huw, its a Simpsons reference)

In saying that if they just released a box set of the main characters like the CMF i would get them.

Posted by starwars8288 in United States, 07 Mar 2013 19:34

Dread, oh please no.

Posted by daveamos in United States, 07 Mar 2013 19:35

Maybe this means the return of the monorail? :)

Posted by HokieJoe99 in United States, 07 Mar 2013 19:39

I can't believe nobody has pointed out that one of the best episodes from The Simpsons heyday involved a monorail. This license could be a boon to anybody building a city as long as the sets aren't too juniorized. Many have already pointed out many of the locations in Springfield and the show is heavily location driven. I don't think we'll get all 3 (or 4, if you're old) Flanderses in one Leftorium set though. Lego will divide them up so we have to buy more. I can't wait for a Lego Ralph Wiggum.

Mono....Doh!

Posted by klatu003 in United States, 07 Mar 2013 19:40

Don't have a cow man. Think they will make Duffman?

Posted by tman684 in United States, 07 Mar 2013 19:45

But licensed minifigs are flesh color- but Simpsons are yellow- but I like flesh color better- Oh well.

Posted by tman684 in United States, 07 Mar 2013 19:45

@klatu003 Probably not

Posted by Paul Boratko in United States, 07 Mar 2013 19:49

If this Simpson's theme can somehow find a way to bring back Black 19L flex axles and Black Bushings, I am all for it...

And as far as Lego's morals go, 1/2 of Lego's themes are not based around wholesome family values anyways... Hell, most of the themes revolve around some type of battle or conflict...

Posted by LEGOManiac1 in Canada, 07 Mar 2013 19:56

I think that LEGO will never get the deal. I can see why they are trying to get it though.

Posted by Gandalf1 in United States, 07 Mar 2013 20:12

This fills me with dread. I haven't seen much, but I've seen enough to know it would not make a good theme for kids.

Posted by cwl704 in United States, 07 Mar 2013 20:30

Anyone who is a fan will understand this....
Monorail...Monorail...Monorail!! :-)

Posted by SI Builder in Canada, 07 Mar 2013 21:00

To answer your question, Huw: This fills me with dread.

Posted by jinxjinx550 in United States, 07 Mar 2013 21:05

I love the Simpsons, love all the interesting locales that would make fascinating sets, and would really love the overall color schemes that would bring forth wondrous and useful bricks. And I don't understand the moralistic debates, since I've never seen them come up over the notion of the Pirates theme, or Indiana Jones & all the Nazi overtones, or the ninja warriors, Mecha warriors, drag racers, Death Stars, Leia Slave Girls... okay that's enough.

Anyway, I'd be very happy if this were true and I'd happily buy all the sets any day. Plus, it would bring a new set of customers to Lego products, since the Simpsons fan base is a big and loyal one. I'm all for this, unless it turns out to be an April Fool joke, in which case I'll be sad.

Posted by Legolover9531 in United States, 07 Mar 2013 21:07

The Simpsons is my all time favorite show, so I'm very, VERY excited if this is true!

Posted by refriedbeans in United States, 07 Mar 2013 21:25

I'll buy Homer no more....

Posted by ninjagoyo in United States, 07 Mar 2013 21:30

I immediately thought of the Treehouse of Horror episode where Principal Skinner, um... adopts an unconventional cafeteria menu, let's say. Having watched that as an adult, I found it to be an excellent parody. But I would never in a million years let kids watch it, or suggest LEGO to license a property associated with it. Clearly, a lot of hypocrisy was evidenced in the published CUUSOO standards compared to what they accept for their licensed properties, and this would further it. I mean, I wouldn't quit buying LEGO or anything, but I can see how it would potentially alienate a significant portion of their customer base, and for what? As many have said, a creaking property whose cultural moment lies far in the past, and which has never "gone away" to create clamor to "bring it back", like BTTF. It's still in active decline, defeating nostalgic impulses.

Posted by jpw150 in United States, 07 Mar 2013 21:49

Not sure how I should feel about this...

Posted by jtr in Australia, 07 Mar 2013 21:54

I don't mind the theme so much (which will probably be very popular), I mind the broad range of licensed themes that must somehow effect other core themes. This also brings to mind the saying "master of one or jack of all".

If somehow these licensed themes subsidise the "expert" range then I'm all for it ;)

Posted by John Rhodes in Canada, 07 Mar 2013 22:46

So just a few quick observations...
a) Huw, this will surely be a contender for "most commented"! Awesome! (BTW kudos to you for all your amazing work!)
b) From a "fit" standpoint Simpsons humour is mild by today's standards with episodes currently airing not raising much of an eyebrow with either censors or the various watchdog groups which may have been "flabbergasted" 20 years ago (my 89 year old "proper Catholic" mum watches "religiously").
c) looking at marketing... "The Simpsons Tapped Out" is constantly in the top 5 games for $ value sales in the Apple store. It has been suggested that it rakes in millions every single week since rollout 6 months ago - it's a $$$ machine... indicating there is certainly a resurgence in the brand.
And I'm done... Tim Horton's Brier is on... Gotta love grown men chasing rocks down ice carrying brooms!
JR

Posted by Znodis in United States, 07 Mar 2013 22:51

As they've said "the people behind the Simpsons" I'm really hoping for some Futurama sets.

Why not Zoidberg!?

Posted by Blockland in United States, 07 Mar 2013 23:09

Shaun of the Dead was too adultish for Lego huh, because there "no" problem with selling Simpsons sets. STRANGE, ISN'T IT?

Posted by Telcontar in United States, 07 Mar 2013 23:28

NOOOOOOO! First TMNT then this!? Come on LEGO you're better than this.

Posted by xccj in United States, 07 Mar 2013 23:38

I have nothing against the Simpsons; it's a better show than some of the other ones out there. But I don't quite see the fit with Lego. Oh well, at the very least it'll be interesting to see how this pans out.

Posted by Kliq in United States, 07 Mar 2013 23:55

Think of a Marge hair piece!!

Posted by Paul Boratko in United States, 08 Mar 2013 00:00

Shaun of the Dead was a R-rated Graphically violent Horror movie.. The Simpsons is a Cartoon on FOX at 8 P.M. EST on Sundays....

They're not even in the same Ballpark...

There have been quite a few companies that made Simpson's toys in the past for kids...

Posted by rnsrobot in Canada, 08 Mar 2013 00:26

@paul boratko - what you said.

Posted by The Green Brick Giant in United States, 08 Mar 2013 00:30

The TMNT comic book is incredibly violent.

I think there are two types of arguments here...

1. It is just a weird fit with LEGO.

2. It's a horrible adult show that is so much worse than everything else LEGO makes. Which it is NOT. The worst thing on the show is drinking, oh no some drinking!

Posted by MusicalBuff in United States, 08 Mar 2013 00:38

I wouldn't buy any. Maybe you should do a poll so we better see what the demographics are of those who would and those who wouldn't buy sets from this theme. There's too much to read up there.

Posted by Yooha in Europe, 08 Mar 2013 00:53

Whoa, almost 150 comments in on night! I like Simpsons - although it was like 10 years ago when I regularly watched it. I can imagine the characters with unique heads obviously, and Bart will definately need printed short legs.
As for the Moe's-bar-not-appropriate-for-children thing: Maybe these sets won't be for children? And I could never understand that contradictory point of view in some cultures: violence and death is acceptable in Lego (Star Wars, LoTR, should I continue?) and in other cultural products, but alcohol and sex is strictly forbidden! Whese of these are more destructive? Thank you.

Posted by OuterRimTradingCo. in Australia, 08 Mar 2013 01:13

Two words: "whoo" & "hoo"!!

Posted by Kulturkampf in United States, 08 Mar 2013 01:29

Dread. Pure dread. I'm with you, Huw. Never seen it, and don't care to.

Posted by vancruft in Switzerland, 08 Mar 2013 01:56

Hurray, and maybe futurama???????

Posted by namekuji in New Zealand, 08 Mar 2013 02:54

I'm indifferent towards it all. Depends on the quality of the models really (and there is a lot of potential there). So long as it doesn't end up like this. http://www.mwctoys.com/REVIEW_031502.htm

Posted by myater in United States, 08 Mar 2013 02:56

LEGO Krusty the Clown and Side Show Bob keep popping into my head. Not a fan of the idea!

Posted by rolomolo12345 in United Kingdom, 08 Mar 2013 02:56

I have NO idea why this would fill anyone's head with dread, It Lego! If you don't like Lego then get off the site! If it comes in and is a big hit its not like you have to buy it or anything! Just watch as Lego gets richer from it so they can produce more sets YOU like! That's how i look at all the themes i hate :)

Posted by Huw in United Kingdom, 08 Mar 2013 03:15

150 comments in 12 hours. Clearly this is a emotive subject!

Posted by rib in Austria, 08 Mar 2013 03:19

Excitement! I ignored the simpsons for years, being angry that here in austria it was continously slotted into Kids TV programming, which i find inappropriate.

Then As i gave it a try in English on DvD i really enjoyed it.

Mmmh, Lego!

Posted by LEGOMinifigures1997 in Netherlands, 08 Mar 2013 03:23

I don't think Simpsons is really a kids show, but maybe it's the first step to make ignorant people think it's not weird for adults to collect LEGO if they know LEGO doesn't only appeal to kids.

Posted by Sebastian in Germany, 08 Mar 2013 03:47

There have been licensed sets for a long time. Another strange choice were the handful of Mickey Mouse sets from 13 years ago. Some licenses go, new ones are reeled in and stay for a while. As for the Simpsons, I think there is just too little "adventure" in the cartoon that could be acted out with the toy. At least that's what I would have felt about it when I was a kid. Springfield's buildings are boring to have as Lego models, too. But then, ardent fans of the show will like the toys and collect them as cinematic items. I'm not too negative about it as I'm sure there will be too many other great Lego products to choose from, as usual.

Posted by fikko3107 in Indonesia, 08 Mar 2013 04:33

I think it's a bad idea. I didn't thought LEGO would stoop so low.

But actually, the partnership with Fox is not new it seems; Cleatus the sports bot has appeared in a series of Hero factory special animations, putting most of the heroes to shame.

Posted by zipsforbananas in United Kingdom, 08 Mar 2013 04:56

It seems a poor all-about-the-money sort of deal; not at all a good fit for TLG (even if both have yellow-skinned people) but a guaranteed cash cow.

In terms of the suitability, worse shows don't make this one better. It's clearly an adult show, and many of the same kind of themes have seen Cuusoo projects rejected. And it is beyond doubt that the show itself is loooong past it's golden years. Money overpowers principles again? I guess there is a little sadness at Lego being all about the profit, but they are a company in a competitive market so who can blame them?

However, if not liking the programme is the only objection then everyone's quite welcome to do like they do with the show and just not watch the show or buy the sets. And though I don't like the idea the possibilities of minifigures is making me think twice... D'oh!

Posted by GothamConstructionCo in United Kingdom, 08 Mar 2013 05:28

I'm immensely pleased with this news.
Yes maybe a bit late to ride the highest waves of the shows popularity but the Simpsons is still a successful franchise none the less.
If you are not happy with TLGs decision then speak up and do not purchase any Simpsons sets, that's the beauty of the freedom of choice.

I'm betting on Maggie being a micro figure and just hope Homers 401k isn't fitted with flick fire missiles :)

Posted by Dyntar in Australia, 08 Mar 2013 05:39

"Won't someone please think of the children!" Mrs Lovejoy.

After reading through all of these replies. I have to say how is this Line not appropriate for children compared to any of the other franchised lines? Is it because there's a bar in the show, some adult content? Compare it to the other franchises:-

Pirates of the Carribean, rum drinking, undead pirates stabbing each other and getting blown up.
Lord of the Rings?? way to many adult moments to count
Teenage Mutant Ninja Turtles, Samurai weapons and fighting in every episode
Star Wars - multiple Limbs hacked off in the movies, The clone wars is all about death and war.
Spongebob- Has anyone actually watched how many times Squidward gets blown up or Spongebob gets the top of his head ripped off or his brain pulled out.
Prince of Persia, Indiana Jones - guns, swords multiple deaths..
Harry Potter - how many characters got killed off?

Even the Castle sets had taverns
The Simpsons is pretty tame compared to some of the others. A family living in a nice house in a town with some interesting characters. Maybe it needs more Death, weapons and violence

Posted by Rare White Ape in Australia, 08 Mar 2013 05:39

No.

No no no.

This is the sort of shiiiite that would be well up Mega Bloks' alley.

As a kid Lego always made sets the hard way, they put effort into it and always gave us a good result. This is just an easy out.

I hope that my letting the cat out of the bag they've scuppered any chances that this may have gone ahead.

Posted by wiwaedu in Spain, 08 Mar 2013 05:40

Good News!!

Posted by LukeSkywalker in Ireland, 08 Mar 2013 06:15

@Dyntar I agree, don't know what all the moral fuss is about, when you compare it with some of the content from those franchises, not to mention all the CMF historical warriors and fighting-based non-licensed themes inspired by real-life violent history.

Posted by scriffis in New Zealand, 08 Mar 2013 06:18

Can't believe some of you have never watched an episode! Almost blasphamey!

I personally was and then wasn't allowed to watch the Simpsons as a kid, however I do not think it is inappropriate or "vulgar" for children.

I am a resonable fan of the Simpsons, but on the other hand I can't see myself purchasing LEGO Simpsons products

Posted by ericjohn in United States, 08 Mar 2013 06:30

I am not a fan of lisenced themes (hypocritically, of course since I own dozens).

But I am finding a force burning inside that has to echo what so many have said already- LEGO licensed themes are rarely kid-friendly. The themes that already exist out there include so many weapons to allow for battles. How many times have us LEGO fans had to hear cries for "army builder" figure packs to be released? I am not quite sure how endorsing teaching kids how to build a well armed army, be it fantasy or not, is more fitting for the LEGO group than some smartly satirical but immature bathroom humor that the Simpsons is known for.

I am not saying that I support the Simpsons theme, But I do think the products will be pretty tame if a deal is struck to allow for the design and production of kits. The vulgar and crude parts of the Simpsons will not make it into the sets much like the children watching the Simpsons don't understand these parts. As many have said, I am excited by the possibility to get more city buildings for my city through this theme than anything else, or at least I'll get pieces more in-line with creating my own buildings for my LEGO city than the Star Wars or LotR sets allow for.

I'll save my full opinion until I see set designs. Should I not like them, I buy the other sets that I do fancy and enjoy my collection, leaving the Simpsons kits for those that do like them.

Posted by vwong19 in United States, 08 Mar 2013 07:01

I would love collecting Lego Simpsons minifigs. I grew up watching the Simpsons when I was a kid. Are they polically correct? No. Are they inappropriate for children? No. Simpsons used to be pop culture... not sure anymore.

Posted by cadwindu1996 in United Kingdom, 08 Mar 2013 07:08

Hmm simpsons lego, as said before the locations arent exactly spectacular and the sets would most liklely be well known buildings from the show.... Not too exciting thinking about it. I never thought lego would go for simpsons license its a bit out of there target audience. Like futurama its more of an adult based thing and more of what you'd expect from fan creations.. I just wish they'd go ahead and make doctor who sets!!! Character building's figures are passable but they lack detail!! Their sets are just too flimsy and not excellent quality!! Lego could really do doctor who proud and create really detailed sets and figures for the doctor and his adventures. Simpsons however i don't think would work but i'll wait til i see the sets til i pass a full judgement.

Posted by lloki1 in United States, 08 Mar 2013 07:14

How quick will this come to a stop, if the sun promo got cancelled for being in a bad magazine for kids how could they think this will work out?
DREAD =[

Posted by CCC in United Kingdom, 08 Mar 2013 07:19

^^ How can you say that the Character Building Dr Who figures lack detail? They have more detail than a lego minifigure would have.

Posted by kingbrick in Switzerland, 08 Mar 2013 07:27

Despite The Simpsons being a cartoon, it's actually.. well.. used to be satire with more adult material and by adult I mean cultural, social, political and economic material as well as topics of sexuality.

I'm not sure if that's a very Lego compatible image.

But I'm still trying to wrap my head around the possibility that in over 20 years of The Simpsons cartoons and merchandise that Huw and others have not seen even a single episode. It blows my mind.

Posted by Spindarren in United Kingdom, 08 Mar 2013 07:28

I just want Lego to create great sets without the over use of a themed license, it seems to be trying to grab more and more of them, I dont hate the idea of Simpsons Lego but I dont love it either, I cant put my finger on this one but something just does'nt quite fit.

Posted by bogeymanuk in United Kingdom, 08 Mar 2013 07:32

Wow I didn't expect such a negative reaction, yes there are adult themes in the show but no more so than other cartoons nowadays especially if you take things out of context. The Simpsons is essentially a kids cartoon with funny bits for adults thrown in, which you can say for everything aimed above the age of a toddler.

From a marketing perspective, yes it is may be a bit late as the shows popularity is nowhere near what it was (Im sure the license would have been ludicrously expensive 10 years ago) , but there are tons of recognisable and easily rendered locations. Houses, cars, shops etc mean I would presume they wouldnt need loads of new moulds for strangely shaped pieces.

The thing that seems to be driving sales of sets nowadays is minifigures, and the show has literally hundreds of characters that could be made and I think this may be why it is being considered for licensing by LEGO. How many new Star Wars sets shift because they have new or iconic minifigures? Seeing how they are pushing CMFs and how much they have improved figures over the last few years I would guess they see this as a main driver for new and retained custom and how The Simpsons would be a good fit.

I don't see The Simpsons as inappropriate any more so than I see violent movie franchises being inappropriate. The Simpsons is a hugely recognised brand and I daresay even if you've never seen the show you would know who they were if you saw them on a box of LEGO after all there has been Simpsons merchandising around for years, I have a Simpsons bottle opener stuck on my fridge and Homer slippers and Ive not watched the show in at least 5 years.

I for one am excited as I can see the potential and I can see me collecting an awesome bunch of minifigures from the sets they put out.

Posted by vwong19 in United States, 08 Mar 2013 07:36

Dr. Who? I have never seen an episode of that, must be a UK thing although I hear it mentioned at Comic Con a lot.

Posted by mattreid77 in Canada, 08 Mar 2013 07:41

Not sure if this has been mentioned yet, but a Simpsons/Lego deal would make for a fantastic video game. That might even be the primary reason they've been in talks. The games have been great, I have played nearly all of them - even tempted to even pick up POTC, a franchise I otherwise gave up on after the 1st film.

Posted by Spindarren in United Kingdom, 08 Mar 2013 07:41

@bogeymanuk. I agree even if you have never seen the show most people will know exactly who Bart Simpson is and looks like as the show has entered popular culture and is here to stay, like Star Wars the Simpsons will probably out live us all so I can see Lego's interest in the License.

Posted by Ravenclaw in United Kingdom, 08 Mar 2013 07:51

I'm not excited or bothered by this, interesting to see how it develops though.

Posted by Tarkeel in Norway, 08 Mar 2013 08:03

Personally, I think this can go both ways depending on the quality of the sets. If they can manage to give us iconic sets and characters (like the Star Wars line has been very good at), I'm for it. However, I don't really see what those sets would be, and most of the licensed sets have been pretty lack-lustre IMHO.

As for Simpsons not being family-friendly, I don't think it's any worse then the basic castle and pirates themes, which are very violent. Cannons, catapults, axes, swords, muskets...

Posted by Delatron in United Kingdom, 08 Mar 2013 08:22

HA HA, I just looked up from my copy of the Sun (page 3 naturally) and was thrilled to see that soon i'll hopefully be building Moe's tavern or Patty and Selma smoking endless cigarettes, or Itchy and Scratchy mutilating each other until the end of time, or Homer strangling Bart, or Otto smoking a bong, or Apu stocking up the KWIK-E-Mart with out-of-date donuts, or Chief Wiggum showing us how the police are inept, Nelson giving Milhouse a wedgie, Rainier Wolfcastle blowing away badguys, etc. etc.

No, the Simpsons as I enjoy it is not a brand-fit for Lego, but I can't say I would object to getting minifigs of Homer, Moe, Krusty, Sideshow Bob, etc, either. Perhaps a licensed CMF set would be better than a theme? Get your Barney, Lenny, Karl and Moe figs then build your own tavern! Get the Simpson family figs then do Sofa gags to your heart's content!

@Brickcreator - if you think the Simpsons movie is the only PG-13 animated film ever released then you've obviously never heard of anime. Cartoons are not always wholesome. I think i'll watch Legend of the overfiend tonight....

Posted by mister_bricks in United Kingdom, 08 Mar 2013 08:49

I think there's still some interest in the franchise. Simpsons: Tapped out was recently ported to Android and is currently showing 5,000,000+ downloads in the Play store. So people are still interested.

However it seems like TLG like to base sets on vehicles, or at least include them in sets. What vehicles could you squeeze out of a Simpson license?

Family car, School bus, Canyonero ... ?

I think we're more likely to see them as 'Friends for boys' sets.

Posted by MorkMan in United States, 08 Mar 2013 09:27

No. Please no.
The Lego city doesn't need this family moving in.

Posted by SapmiSatan in Norway, 08 Mar 2013 09:29

I haven't read all the comments here, but I've read enough to see that a lot of you seem to find "The Simpsons" inappropriate than LEGO's other licenses... I'm now going to list all the licenses that have higher age limits in Norway than The Simpsons has (The Simpsons, the show and the movie is rated 7+): Harry Potter 11+(the first three had only 8+ on DVD), Star Wars (Ep. I and Clone Wars Are 7+ I think), Pirates of the Caribbean 11+, Lord of the Rings and The Hobbit 11+, The Avengers 11+, Prince of Persia 11+, Indiana Jones 15+ and The Dark Knight Rises 15+. I don't remember if Toy Story 3 was allowed for all or 7+ too. These age limits are pretty similar in Denmark, which is probably why they don't see this move as controversial as many here seem to do... The Simpsons would actually be more age appropriate than almost all their excisting licenses...

Not sure if the sets would be good, though. We'll just have to wait and see.

Posted by SapmiSatan in Norway, 08 Mar 2013 09:32

The rest of the Star Wars films are 11+.

Posted by LegoMyMamma in United States, 08 Mar 2013 09:42

There used to be a LEGO CUUSOO project of Simpsons:
http://www.flickr.com/photos/60445953@N08/6471984067/

Although this one was removed because that person didn't create the MOC, there may be others ;-)

Posted by Tarkeel in Norway, 08 Mar 2013 10:07

The original Star Wars trilogy was rated 15+ and 18+ here; I was barely allowed to watch them when I was at that age.

Posted by bigw1974 in United States, 08 Mar 2013 10:35

I wonder if there is some negative correlation between being a LEGO and Simpsons fan? From just the number of people here posting that they have never watched or hate the Simpsons, it would be hard to guess that it is the longest running and most popular TV series of all time. In my regular life, I don't know any adults who have not at least seen one episode of the Simpsons, and I only know a few people who claim to dislike or hate the show, most can at least tolerate, even if they don't go out of their way to watch it.

Posted by SapmiSatan in Norway, 08 Mar 2013 10:47

@Tarkeel, I've heard Star Wars was 15+ back in the day, but 18+? Which one was that?

Posted by cycoduck in United States, 08 Mar 2013 11:06

It's interesting to read all of the negative comments about Simpsons, with regards to alcohol and other adult related themes. But, just because there are adult related themes doesn't mean TLG will bring those to life. Where is the Boromir minifig with multiple arrows sticking out of him? Where is the gallows set from PotC movies to string up Jack or the others? Where is the Joker minifig holding a knife as he threatens people? Where is the nuclear missile from Avengers? Just because something is in a movie doesn't mean it will make it into a toy. Sure, parts of the Simpsons may offend people because of the bathroom humor, but, some of these same offended people have no problem clamoring for more sets promoting violence. Honestly, I would rather have my son tell fart jokes than go around with a toy gun pretending to shoot people.

The Simpsons may seem outdated, but, it is iconic (especially here in the US). It has become an ingrained part of pop culture that, if there were Lego sets on the shelves in Walmart, Target or KMart with a picture of Bart or Homer, those would most likely fly off of the shelves, provided the price was right. And, I'm sure TLG will only provide sets that they can market to a wide audience (meaning no Moe's Tavern, no Quimby mistress, no Itchy and Scratchy mutilation, no Bart mooning from the bus). Instead, you'll most likely see sets such as the classroom, the house, the power plant and other 'safe' locations with 'safe' minifigs.

Using a slippery slope argument that, well, if they are doing a Lego Simpsons, they may as well do a Lego Die Hard or a Lego Shaun of the Dead, is counterproductive. And, just because you don't like the Simpsons doesn't mean someone else does, and would buy the sets. I don't like TMNT or Chima personally, but, that doesn't mean that it can't be a successful line.

Posted by Gandalf the brick in United Kingdom, 08 Mar 2013 11:12

This is a great idea, I watched and recognised Simpsons characters when i was very little, so children do enjoy the Simpsons. I always hear children on about it so it is definitely popular. Ive always wanted a Simpsons theme, even asked the designer at the Lego show last year for a simpsins theme lol l

Posted by 09holded in United Kingdom, 08 Mar 2013 11:28

Well it certainly should be interesting, especially as a fan myself. Although its still as popular i'm not sure the what LEGO is thinking of as their target age, i'm not sure the Simpsons has many 9 year old viewers! Still I think it sounds good, I cant wait for a LEGO kwik e mart.

Posted by Town in United States, 08 Mar 2013 12:18

I like the Simpsons, and I like Lego. I just can't picture this. They probably won't be as bad as TMNT, but won't be that great. Lego is doing this for the $$$, and there is a lot to gain from this deal- teen+ is the audience.

Surprised at all of the people "offended" by the show to be honest.

Posted by Sethro3 in United States, 08 Mar 2013 12:25

This is a weird fit. I would have to wait to see the final product before I claim I will or will not buy it.

I always loved the Simpsons. I started watching them in 1989 (I was 6) and have loved them ever since. I watched the VHS of the first Christmas episode until it melted if that says anything. And naturally my 3 year old daughter loves the show.

But as far as sets go, I don't know. It seems they'd have to do a lot of new molds, which may be counter productive for the theme to last. I don't know how well the official minifigure would encapsulate the varied range of people in the show.

People are comparing it to Spongebob, but Spongebob still has adult humor in it. I recall a certain episode where Bob goes for a panty raid at Mr. Krabs' mom's house. No joke.

I love Spongebob and I love the Simpsons, but I don't think you can really compare the two of them.

But I do wish I would have picked up more Spongebob sets. I currently don't have any and probably won't be able to swing any.

Posted by shadow ninja in United Kingdom, 08 Mar 2013 12:45

Awsome

Posted by orwellian in United States, 08 Mar 2013 12:48

I like The Simpsons, but I also like ice cream. Neither one fits in well with my Lego collection.

I think this is a lousy idea on many fronts: the show doesn't appeal much to children these days, often deals with subject matter that doesn't "fit the Lego brand," doesn't have a ton of terribly interesting potential sets (with the sole exception that I'd love to have a nuclear power plant), it would require lots of new molds...I could go on and on.

I honestly don't see what Lego gains out of this. Simpsons isn't as popular as it once was and from what I can tell it's more popular with teen to adult nerds (a term that I like and self-apply, not meant to be derogatory) who aren't going to be sweeping these sets off the shelves.

I hope this isn't true. It doesn't make sense on many, many levels.

Posted by The_Creator in United States, 08 Mar 2013 12:48

For those who are compareing the Simosons to other licensed themes. Simpsons may have kess violence but, from what I've watched it has a higher amout of sexual-humor(actually no ither LEGO theme is based off a show/ movie with such humor) than ANY licensed theme.
I still find it doubtful for LEGO producing Simpson sets… Also, to accuratly make minifigures, a lot of new minifig pieces would have to be made. And it would basically be like City but with Simpsons. I see no point whatsoever to make this except for those adult fans.

Posted by Clan Stonebraker in United States, 08 Mar 2013 13:05

Used to be a big Simpsons fan and there are two episodes featuring "Blocko" and "Blockoland",

Not really interested in a theme of Simpsons though, too many other more pressing sets.

I found this video clip from one episode. If you find the "Mapple Store" clip that ones even funnier.

http://www.flickr.com/photos/si-mocs/6711260131

I imagine if they get licensed there will be an episode where Bart compares Lego as a knock off of "Blocko".

Posted by kwr212 in United States, 08 Mar 2013 13:09

I would buy EVERY SINGLE SET. For people being confused about the decision, The Simpsons is still one of the top shows on TV, in terms of popularity. I think it's fourth overall in amount it can charge for ad share, and Simpsons Tapped Out is one of the top games in the app store at the moment (both in ranking and in-app purchases). A few years ago, there was a line of Simpsons action figures that was one of the BEST lines ever. The variety of recognizable and beloved characters and places create huge demand. I don't see how this wouldn't do better than some of the lines Lego has taken chances on in the past, and for everyone complaining about the series being "too adult," well, why is that a bad thing? I thought AFOLs _wanted_ sets just for them? I know I do. It would also bring in fans who haven't bought Lego in years -- or ever. Really smart move if Lego decides to do it.

Posted by ant1234lego in United Kingdom, 08 Mar 2013 13:43

Very exicted. Big fan but simpsons is NOT child frendily but want it to happen.

Posted by Jacob1701 in United Kingdom, 08 Mar 2013 13:52

I like the idea although it will cause some controversy but lets actuallythink about this because yes The Simpsons is a great show and I think they should be creating toys but it will be a 'One Hit Wonder' I think it will be there for a year and then gone without Fox doing another movie with the simpsons Lego will not brand it. It is a bit like the Star Wars line the only thing keeping is these things
1 The Star Wars the clone wars cartoon and Star Wars Episode 7

2 the continous purchase of there sets

3 New parts means they can re - release old sets to make them look more sleek and more modern.
So for a Lego Simpsons line it will either be a One Hit Wonder or it will be an ongoing brand with new release each year like Star wars

Posted by The_Creator in United States, 08 Mar 2013 14:17

201st comment.
If it happens it better be a "One hit wonder", besides the only license that could EVER possibly become a ongoing theme like SW would be Superheroes.

Posted by bradbean in United Kingdom, 08 Mar 2013 14:37

Hmm, not sure how to greet this surprising news. I have to say as a child growing up, I loved the Simpsons! However in lego form I am not looking forward to what TLG has to offer. I see it being a bit like tmnt this year. Many loved it, especially the target market, and it seemed to me like it was us grumpy TFOL's and AFOL's who didn't like the truly dreadful designs. I struggle to see how TLG will try and capture the iconic characters unique looks without butchering the lego in to spongebob-esque mutant figures, as I like to call them. And to finish, I really can't see what there is to build in the Simpsons world! It's all plain boring buildings with lacklustre paint jobs and vehicles that will be cramped down and disfigured in lego form, just like tmnt. Your move lego, good luck

Posted by Telcontar in United States, 08 Mar 2013 14:42

@The_Creator, you forgot to mention Lord of the Rings.

Posted by emmtwosix in United States, 08 Mar 2013 14:49

I'm kind of in the middle ground. If this had materialized in the 90's, it...would have been subpar...but a lot more relevant in my eyes.

I love(d) the Simpsons, and have seasons 1-10 on DVD. This time frame definitely includes some of the best episodes of the Simpsons, or ANY show that has ever been on tv.

As far as I'm concerned, anything too far past that is not really funny because all the characters were pigeonholed and became caricatures of their former selves. Homer says d'oh a lot, chokes Bart, and cries; Lisa is a vegetarian, activist, smart girl, etc., and the showrunners don't want you to forget any of these things for even 30 seconds.

The earlier versions of their characters were much more dynamic - human, you might say - and were even funny!

Anyone writing the Simpsons off as trashy, inappropriate, low-brow, or whatever negative thing, is probably correct at this point, but to those people I say...Watch Seasons 2 through 8, and I PROMISE you will be watching some of the FUNNIEST, most WELL-WRITTEN, and even HEARTFELT and EMOTIONAL (at times) stories you've EVER witnessed on the tube, especially from an animated show.

Posted by legoDad42 in United States, 08 Mar 2013 14:52

Hey Huw, if you've never seen the Simpsons...try the Treehouse of Terror episodes. Lot's of fun and many pop culture references.
8 - 10 years back were the best ones and the Simpsons, believe it or not, has the most positive messages about God and Christianity than any show...ever.

Posted by legoDad42 in United States, 08 Mar 2013 15:04

Afol fans of the show (mostly) will end of collecting these more for the figures and iconic show buildings. Would be great it they made it all modular buildings scale to incorporate with that theme.

Posted by staffmark in United States, 08 Mar 2013 15:13

I am in favor of Lego obtaining any license that will force them to release sets of actual city buildings, rather than strictly vehicles. City buildings are sorely lacking these days. Hence, a location-driven license like the Simpsons is a great idea IMO! But I'm sure they'll find a way to recreate any and all vehicles from the show, no matter how obscure, to keep the vehicles pumping out, and at the expense of regular city buildings as usual.

Posted by (-)-Crushmaster-(-) in United States, 08 Mar 2013 15:44


This fills me with absolute horror.

If they do this, I'm out of here. No more LEGO for me. They're just another company that sold their soul. Which they already have (political correctness/liberalism*1, licensed themes*2, production in China*3, etc.), but this would just be...sealing the deal.

I've never watched the Simpsons, I never will, and you can undoubtedly guess why.

I guess "Only the best is good enough" isn't true of LEGO anymore. But, it hasn't been for quite some time.

I've been a LEGO fan for fifteen years - since I was three. That's probably about to end, and it's been in the works for a while. I own tons of sets. I would like to own tons more. The product's concept is awesome - but the company is garbage.

Godspeed.

*1 - A good example of this is their new female firefighters (and, of course, female police officers, yadda yadda, but they've had those for a while). That's not even realistic. But, as I'm a Christian conservative, it's no wonder I'd take different views on men and women's roles, eh? Oh, and let's not forget the laughable police with firearms.
*2 - This takes away from the core creativity and originality of LEGO.
*3 - A communist regime, infamous for abusing their people. LEGO's giving them money.

Posted by cody6268 in United States, 08 Mar 2013 15:48

I think that this is not a good idea for kid-oriented LEGO. However, Burger King has often had Simpsons toys in their Kids Meals

Posted by exciter1 in United States, 08 Mar 2013 15:55

Just wait until next year when the "Django Unchained" series comes out. They might actually make a likeness of *Crushmaster* for the plantation owner.

Posted by Paul Boratko in United States, 08 Mar 2013 16:04

Some of you guys are making the Simpsons sound like the antichrist... This is the longest running show in the history of television spanning through 4 decades with some of the most iconic fictional characters ever. There is really nothing all that bad about the show and it is enjoyed by families all over the planet and people have grown up with the Simpsons since they were little kids and are now adults... The majority of the time the shows end on a high note with a message of good intentions...

Posted by eastlands01 in United Kingdom, 08 Mar 2013 16:36

I would think about buying Moe's Tavern and the Kwik-e-Mart, as there isn't a Pub/Bar or a Supermarket/Convenience Store for Lego City. But I wouldn't want the mini-figures that would come with it, I'd use my own.

Posted by rnsrobot in Canada, 08 Mar 2013 16:44

The sexism, racism, ethnocentrism, panic, fear-mongering, slandering, etc in this thread is absolutely staggering. Just... wow.

Posted by legoDad42 in United States, 08 Mar 2013 17:08

@crushmaster...if you ever watched the Simpsons it has the most positive messages about Christianity than any other show on television. Watch the early seasons. Not the last few years. I'm Catholic, went to Catholic school...my son goes to Bible school and I loved watching those early seasons.

Posted by sitkawitka in United States, 08 Mar 2013 17:16

Yes this show is inappropriate how ever what if they chose family guy? I do not agree with this theme though especially because of blocko imagine a lego blocko store. They have insulted lego by saying lego makes you build what is in the sets so what does lego do..... REWARD THEM!

Posted by legoDad42 in United States, 08 Mar 2013 17:22

It brings to light if they go into adult-ish humor shows, why not then build what many Afol's have wanted for awhile...a WWII military themed line...Axis and Allied vehicles. I grew up building models of these, it never ever stoked violence in me. It was fun, the details..learning the history. Lego...it's time.

Posted by The_Creator in United States, 08 Mar 2013 17:43

@Telcontar, personally I think LotR/Hobbit will last 5 years at the most.

Posted by Clan Stonebraker in United States, 08 Mar 2013 17:53

@sitkawitka I really do not believe they insulted the Lego brand, I'm sure Lego is quite aware of two Blocko episodes, Lego is "accidentally" used by Bart until Marge corrects him in the Blockoland episode. I have the greatest respect for people who can laugh at themselves, the Simpsons have done that often with themselves, their creators, producers, and even their networks and network heads . Even Star Wars gets a nod. I would like to believe the folks who work in Lego got a hoot out of the episode. I know I did.

I do agree it's for older kids though, it's target was originally and probably should still be young adults.

Epictetus - "He who laughs at himself never runs out of things to laugh at."

Posted by emmtwosix in United States, 08 Mar 2013 17:55

@Paul Boratko: I couldn't help help but think of a quote from the Simpsons when you said it spanned 4 decades (which is technically true, but somewhat misleading.) Here goes:

S7E2 - "Radioactive Man"
Bart and Milhouse: [gasp] Mickey Rooney!

Rooney: Hi, Milhouse. The studio sent me to talk to you, being a former child star myself, and the number one box office draw from 1939 to 1940.

Bart: Wow, spanning two decades.

Posted by Paul Boratko in United States, 08 Mar 2013 18:15

There was another episode(I think it was the Episode with Apu's wife having the Octuplets) where the Simpson's were eating at a food court and they were using forks made with Lego, and they even called them Lego... I believe the episode was "Eight Misbehavin"

I remember this because Marge actually says "Made of Lego" referring to a fork made of "Lego" instead of saying "Legos" which stunned me since the word Lego was actually used properly.. And then Homer built a superfork out of the Lego that had 4 forks that he could eat faster with...

@emmtwosix

LOL.. Yeah, I remember that episode...

Posted by AgentWHO in United States, 08 Mar 2013 18:19

While I like the Simpsons show, I agree it's not a good fit for a LEGO theme.

Posted by CanadianBoy in United States, 08 Mar 2013 18:43

I DREAD it completely, I can't believe Lego would do this.

Posted by glamdring804 in United States, 08 Mar 2013 20:03

This must be what a nervous breakdown feels like...

I mean no offense, but this is one theme where i hope the liscensing talks fall through.

Posted by Blockland in United States, 08 Mar 2013 20:23

At least we aren't getting Family Guy sets.... [checks Cuusoo and finds projects] Son...of...a...*****.

Posted by vamproe in United States, 08 Mar 2013 21:05

yes, yes,yes........................
Tree house of terror sets, simpson house, nuclear power plant, abu's convience store, comic book guy, simpson car

just to name a few

Posted by mars4life in United States, 08 Mar 2013 22:36

I think this is a bad idea. And not because I dislike the Simpsons. I think whether or not you find the series inappropriate or too adult themed, it just doesn't really fit as a Lego theme. We already have city Lego sets, quite a few of them, so this theme mostly would only appeal to people who enjoy the show. Which seems to be a shrinking group, since the show is considered to be past its heyday. It just sounds like Lego trying to find a new way to rake in more cash.

Posted by mkrey in United States, 08 Mar 2013 22:54

LEGO has jumped the shark (or nuked the fridge, if you prefer).

Posted by fikko3107 in Indonesia, 08 Mar 2013 23:33

Perhaps this is why the series 10 grandpa has hair that resembles Mr. burns'?

Posted by minicoopers11 in United States, 09 Mar 2013 01:30

The timing seems off. Simpsons are currently in their last season...

Posted by smarty75 in Australia, 09 Mar 2013 05:10

i could see this going the same way as indy and prince of persia

Posted by Delatron in United Kingdom, 09 Mar 2013 07:36

Am I the only one staggered by CrushMaster's Dickensian attitudes spouted above? It's unrealistic and Lego selling their souls to liberalism to have female firefighter figs is it?

Gosh, what next? Will women want the vote? Or bicycles? Or (shock horror!) TROUSERS!

Posted by zipsforbananas in United Kingdom, 09 Mar 2013 09:09

If this does happen, what will the sets be? My worry is how long it can go for. There will be plenty of novelty sets that can be released from one-of scenes and treehouse of horror episodes, but surely each wave would need a core of 'normal' sets to be the foundation for those one offs, and how many of those sets could there be?

And @Delatron, I think, being a conservative Christian myself, I've been arguing against some of your views on the Sun thread, so I'm glad to say here I'm also mystified by Crushmaster's points!
I advocate retaining certain differences in role between the different genders, but only necessarily in the family and in certain parts of church leadership, and I can't say female firefighters affects that one way or the other. They're a good thing!
The attitude on China seems a little one-dimensional and looks like a stereotypical version of the American world view. Should the whole country just be written off? How will things improve unless there is some openness and improvement?
And on licensed themes, if you consider the AFOL market where nostalgia and ownership is more important than creativity and play then aren't they a good way of adapting the product for an adult market? To be fair, being 18 I doubt he's considered that.

Posted by Paul Boratko in United States, 09 Mar 2013 09:58

I got pulled over by a female police officer back in the late 90's... There was nothing "Unrealistic" about that..

Posted by Nesquik in United Kingdom, 09 Mar 2013 11:20

"This is the longest running show in the history of television spanning through 4 decades with some of the most iconic fictional characters ever."

What on earth are you talking about? If The Simpsons was four decades old, it would have first been aired in 1973 (it was in fact 1989). And it's not the longest running show in the history of television - it's the longest running animated TV show.

Posted by minicoopers11 in United States, 09 Mar 2013 11:25

80s, 90s, 00s, 10s. A bit of a stretch, but those are four different decades.

Posted by DXninja9000 in United States, 09 Mar 2013 11:46

Dread.

The Simpsons does not fit with LEGO. SpongeBob was a cartoon, marketed toward kids. Same for TMNT. The Simpsons? More towards adults. I just don't think this really works.

Now, I won't hate on anybody for supporting this, but I really don't think this will work as a LEGO theme.

-DX ninja

Posted by Skywalker1966 in United States, 09 Mar 2013 15:03

I've got to say "dread." To be honest, I've never watched an episode. However, knowing and hearing a bit on what it's about, it doesn't sound like a good brand fit for LEGO. Just because something's popular doesn't necessarily make it completely family-friendly, does it? Personally, I'd still argue that PotC isn't particularly children friendly...

Also, some people here say that they would rather have kids exposed to bathroom humor rather than violence. As I've observed, kids seeing violence does not make them want to go out and kill people. I'm a fan of the Stargate TV show. On it, they fire machine guns frequently, blow up aliens, etc. None of that has ever made me want to go on a murderous spree. However, a number of years ago, I knew a child whose parents chose to take away the "Calvin and Hobbes" books he was reading because he began to emulate Calvin's behavior, namely calling names and using bathroom humor.

It would seem that being exposed to bathroom humor breeds more bathroom humor while violence does breed more violence. That's why I would say shows like Clone Wars and movies like LotR are MORE child-friendly than the Simpsons. The violence in Clone Wars and LotR does not cause children to go commit violent acts, while the bathroom humor in the Simpsons would seemingly cause children to go talk like that.

So, yeah, I'd vote nay to this. Even the bathroom humor aside, from what I've heard (basically just here :P), the Simpsons deals with some more "adult" social themes, things that little kids don't necessarily need to hear.

Posted by Jaypwr16 in United States, 09 Mar 2013 15:14

I'm not too hot on the Simpsons being a theme. And after shuffling through a few forums on a few different sites, I have seen people really don't want this to happen. They say it will hurt LEGO's image, and personally, I agree with them. But, I don't really care if they make it or not. I won't buy any. But if they do make it, it will most likely end up like Avatar did: one or two sets and then it's done.

Posted by The Brick Show in United States, 09 Mar 2013 17:15

We've talked with a LEGO employee about this. They had not heard that and quickly said it would really surprise them and that from what they know of LEGO, this would not happen. A cartoon with profanity it in is something LEGO would never touch. For what it's worth...

Posted by suckerpunch83 in Canada, 09 Mar 2013 18:00

I can't believe the amount of hate this is getting. Most of you stating your opinions on here said you've never watched an episode, so your opinions are really worthless. I was not allowed to watch this show as a kid, but I watched anyways and became a fan. I still to this day can not understand what the big deal was (back in the 90's or today). Heck my parents actually WATCH now. It's some of the best writing and animation by far. There are a lot worse animated series out there - American Dad, Family Guy, Robot Chicken - I could go on.....
I am EXCITED for this announcement. First off for being a fan of the show for the past 24 season (yes I still watch faithfully every Sunday), and second I believe some great Lego sets will be produced especially with the color scheme.
For those that say they wont buy or will be done with the hobby - goodbye! I'm sure TLG wont notice. These sets will sell to both AFOL and fans of the show that might not be into Lego.
I am just stunned as to some of the comments on here. Gave me a good laugh!

Posted by suckerpunch83 in Canada, 09 Mar 2013 18:07

Oh and to the comment about "Sexual references" - that must be way worse than violence and some of the Licensed themes that involved it right?

Posted by TooMuchLEGO in United States, 09 Mar 2013 19:29

I'd prefer Futurama as opposed to the Simpsons, but considering Futurama is a bit more inappropriate it seems even less likely than the Simpsons.

Posted by Paul Boratko in United States, 09 Mar 2013 19:32

"What on earth are you talking about? If The Simpsons was four decades old, it would have first been aired in 1973 (it was in fact 1989). And it's not the longest running show in the history of television - it's the longest running animated TV show."

I said it "spanned" four decades... Nowhere did I say that it was 40 Years old...

Posted by The_Creator in United States, 10 Mar 2013 00:32

Well said Skywalker1966!

Posted by Paul Boratko in United States, 10 Mar 2013 00:42

@ The_Creator

Not sure how you can take someone's opinion who has never even watched an episode of the Simpsons as a reliable source of knowledge or creditability...

What exactly do you people consider "Bathroom Humor"..? I can only assume that the world that you live in is filled with rainbows and marshmallows..

Posted by CamberbrickGreen in United Kingdom, 10 Mar 2013 04:34

Thought I'd jump in to this hilarious bunfight to try and push it to 250 comments.
Erm "down with this sort of thing"...."hey what a great idea". There I've conveniently sat on my 4x1 stud fence.
Did you know there's a 'pelt' button to throw bricks at other members?

Posted by Dragon_Master_48 in United States, 10 Mar 2013 05:47

D'oh! I'm not sure what to think about this!!! D:

Posted by growuplegoweirdos in United States, 10 Mar 2013 06:53

Man, some of you are living a sheltered life in a little padded bubble it seems like.

What year you think this is, 1955? Come on grow up a little.

Guess what people if you don't want your kids playing with a certain toy, then learn how to tell them NO.

And I quote, " If this is true I will kill myself"...legolover2001. LOLOLOLOLOL, You sir need to get a life and maybe consider steping outside of legoland for a bit to talk to a psychologist and probably a psychiatrist, your going to need some drugs. I mean, come on really? I can see it it the news now, A DISTURBED ADULT MALE IN THE UK COMMITTED SUICIDE YESTERDAY MORNING DUE TO THE FACT THAT LEGO HAS RELEASED A TOY SET FEATURING THE CARTOON CALLED THE SIMPSONS.

Oh my, I would laugh so hard at that headline.

Posted by toon10001 in United Kingdom, 10 Mar 2013 07:04

^copy what you said.
Lego fanbase are meant to be mature and relitavely save to be around.You sound like those kids that cried when ninjago was cancelled. if this is how you act, im not proud to be a lego fan. Grow up and stop being immatjure brats.

Posted by bigw1974 in United States, 10 Mar 2013 09:17

Just to be precise, Simpsons is, according to Wikipedia, the "Longest-running animated series, longest running sitcom and longest running scripted primetime series" in US TV history.

Posted by Margot in United States, 10 Mar 2013 10:11

"*1 - A good example of this is their new female firefighters (and, of course, female police officers, yadda yadda, but they've had those for a while). That's not even realistic. But, as I'm a Christian conservative, it's no wonder I'd take different views on men and women's roles, eh? "

Whoa, this scares me far more than anything I would ever see on the Simpsons. No loss to Lego if you are no longer a fan...

Margot (MD-11 pilot....)

Posted by Skywalker1966 in United States, 10 Mar 2013 12:41

@The_Creator: Thanks for the comment.

@Paul Boratko: Read any content advisory and you'll see what I'm talking about. I may have never watched an episode, but do I need to necessarily watch a horror movie to get what it's about and make an educated guess as to the content contained therein?

Moreover, what I'm seeing on this topic are a large number of Simpsons supporters who are blatantly attacking those who simply carry views different from them. You folks are calling them "immature," sounding like "kids that cried when NinjaGo was cancelled," etc. Not exactly a good way to win converts to your side.

Finally, even outside of what I view as "questionable content," I just don't think it'll sell that well anyway. Some people have already brought up what happened to SpongeBob. LEGO only releases two or three sets, and they sit on the shelves and waste away. SpongeBob is reasonably similar to the Simpsons, based again on what I know in general and have heard here. Therefore, I kinda doubt it'll sell well, at least among LEGO's target demographic.

Posted by Paul Boratko in United States, 10 Mar 2013 12:59

It depends, there are a variety of horror movies that have different ratings from PG to R that contain much different content... For example there is a huge difference between Ghostbusters and The Evil Dead...

Posted by cadwindu1996 in United Kingdom, 10 Mar 2013 14:47

@CCC: Their sculpt is very impressivley done but fine detail and facial details is easily trumped by lego's minifigures just compare any eleventh doctor figure to a newer lego minifigure and you'll see that detail on the torso,legs and head of a lego minfigure looks far more like the character it is representing well minus the nose anyway. I just make the point that lego would do a better job in my opinion. You are entitled to your own opinion, i am just voicing my own.

Posted by Falcon Knight in United States, 10 Mar 2013 15:08

Take this from a KFOL; LEGO & Simpsons are two things that don't match. I hope LEGO is reading our comments!
@Venunder: Don't you mean "man-friendly theme"?

Posted by cody6268 in United States, 10 Mar 2013 15:42

I think that this might also be a bad idea because every character will need either a new hairpiece or head that will practically be useless elsewhere. If this line sells poorly, that means Lego just poured thousands to millions of dollars down the drain for nothing

Posted by suckerpunch83 in Canada, 10 Mar 2013 15:50

People never cease to amaze me. This has got to be the funniest comment thread on this whole site!
If you disagree with TLG - don't buy them. I will likely buy all the sets, however.
Also a lot of you people need to open your mind to different things. As another comment said this is not 1955 anymore. Amazing. Just amazing.

Posted by Paul Boratko in United States, 10 Mar 2013 16:55

Show of hands, how many people here were offended by the marijuana plant in the 10220 Volkswagen T1 Camper Van..?

Posted by The_Creator in United States, 10 Mar 2013 17:24

@Paul Boratko, in response to me. I've seen The Simpsons and I agree with him.
@Paul Boratko, above comment, sure didn't look like one to me… and I doubt that was the intention of TLG.

Posted by Paul Boratko in United States, 10 Mar 2013 19:25

Ok Sure.. There were plenty of hippy vans rolling around with psychedelic colored interiors, lava lamps, and "planted ferns" back in the late 60's and 70's... Anyone that doesn't realize what that questionable green plant was supposed to represent is either too shocked to admit it or in denial...

Posted by Nightshroud99 in Canada, 10 Mar 2013 19:55

I'm sure that the plant in the hippie wagon was just a cactus.....

Obvious sarcasm here.

Posted by Paul Boratko in United States, 10 Mar 2013 20:17

Seriously though, if Lego intended for it to not be a marijuana plant, they would have put flowers on it... I got the joke and I though it was an admirable touch by Lego and I commend them for it... I love the inside humor...

I can see kids showing off the finished camper van to their parents... "And what is that Timmy?" "Well dad, that is a hairbrush and that is a Lamp" "What about that Timmy?" "Duh, That is a plant, dad." meanwhile the dad is snickering behind the kid's back... "Where are the flowers at Timmy?" (Kid rolls his eyes and says) "Well obviously they didn't bloom yet dad" More snickering by the father...

Posted by growuplegoweirdos in United States, 10 Mar 2013 21:01

Sky walker, do a little research at least. Sponge bob had been on tv a little less than half the time that the Simpsons have been on television. Sponge bob was guided towards a much younger audience than the Simpsons, therefor once a child grows up a lil bit they would no longer be interested in a Spongebob set. While the Simpsons was produced for a much much wider age group range.

You also have to realize people that not everybody has or wishes to shelter their children in cookie cutter houses and ship them off to private schools. Male children learn way more stuff off their peers than from the Simpsons.

Posted by DarthWalle in United States, 10 Mar 2013 22:47

This is my first time commenting on Brickset, so go easy on me.... I think the interesting thing about this is that it means TLG is expanding its view on what they would consider licensing. I was at a BrickCon event a few years ago when a TLG employee was telling me and a few other dads that they'd never hook up with LOTR, but of course that came to pass. There was no way they'd license Star Trek, I've heard many say, but there's another movie coming out soon - is it possible? They've done Harry Potter, what about Narnia? They've done Sponge Bob and Ben 10, what about Scooby-Doo? I swear one of the Series 9 minifigs looks just like a Power Ranger (and I sure hope that show is never licensed). I'm not saying I'm necessary for any of these, but looking at the thread, one commonality seems to be that both those in opposition as well as those in support are a bit surprised by the possibility of licensing The Simpsons. So who knows what's coming next?

I do enjoy The Simpsons, but this does seem a little... weird? unexpected? Some of the commentators have a very good point though about other licensees. I am a huge Star Wars fan and absolutely loved LOTR, but there are parts in both of them that are very violent (e.g., SW Episode 3). So, in that context, I don't think that The Simpsons is too far out there as far as being acceptable from the "family friendly" context.

Posted by Brickman193 in Australia, 11 Mar 2013 03:24

How do they expect to make the characters even remotely recognisable without a tonne of new moulds, and no noses? How does Mr Burns look without his trademark nose?

Posted by dafish in United Kingdom, 11 Mar 2013 04:44

excellent news! go ahead Huw, watch an episode and you'll know why people are excited. I'm sure they will have a decent solution to the noses challenge

Posted by fifek in Poland, 11 Mar 2013 15:11

Why don't you produce Asterix, very popular Polish Janusz Christa's comic book "Kajko i Kokosz" or "Tytus, Romek and A'Tomek" (the latest have about 20 different journey machines in each episode!!).

Posted by Epic_Waffle in United States, 11 Mar 2013 16:28

Honestly, turning a more "Adulty" show into a children's toy line? No thank you! I do have to say that Lego would lose money, between new parts and molds to parents. Imagine a 5 year old going into the Lego isle of a store and saying: " Mommy, Mommy! Lego Simpsons! They say 5 and up, even though the show has sexual, discreit, & inappropriate content! Can we get one?" Personally, I would be dumbfounded. In fact, I am! Overall, I think this is a losing game.

Posted by Falcon Knight in United States, 11 Mar 2013 18:30

@people who commented after Mar. 9: LEGO IS NOT DOING THIS! Haven't you read The Brick Shows comment?

Posted by Paul Boratko in United States, 11 Mar 2013 20:17

It sounded to me like that Lego Employee may not have known much about it... There must be some truth to this as it has made headlines on just about every website on the net.. There was even an article in the Wallstreet Journal about it... They are not known for posting false or invalid information..

http://online.wsj.com/article/SB10001424127887323628804578345903226060938.html

Posted by The_Creator in United States, 11 Mar 2013 21:17

@Epic_Waffle, Yup...

Link to where TLG said there not doing it?

Posted by cody6268 in United States, 12 Mar 2013 10:00

Often these satires often offend different social, political, religious, and other groups. If the Simpsons or another Matt
Groening series offends one or more of these, Lego will probably end up with boycotts of the brand. So that's just another issue to deal with

Posted by HearItWow in United States, 12 Mar 2013 11:01

The real problem here is that Lego now feels that it needs these licensed products to compete, and that clashes with the history Lego has of creating its own sets. We're only going to get so much Lego in a year. Some of us would rather see those resources used for things like the modular buildings and the Spring Scene polybag than more products with a license slapped on them for instant appeal.

There are very few licenses that fit with a global product like Lego. They missed out on Nintendo and Doctor Who, and they've got to keep the competition at bay. Whether you like the show or not, The Simpsons has the kind of global reach that makes it a good fit for the company. I'd much prefer that they go after licenses that fit with the brand's core values, but there isn't much choice at the moment.

Posted by sf1378 in United Kingdom, 12 Mar 2013 18:25

Hope not. I'm pretty sick of 'licenced' Lego..

Posted by growuplegoweirdos in United States, 12 Mar 2013 21:52

Epic_waffle

Learn how to tell your child NO.

That's a big problem with parents these days.

Posted by The_Creator in United States, 13 Mar 2013 00:27

^That's not what he said, his post had nothing to do with saying yes or no to a kid… >.<

Posted by romdam in United States, 13 Mar 2013 02:57

IF this does happen, what sets do they make? All lines have a tiered pricing system to them. Meaning you get a $6.99, $12.99, $19.99, $29.99, and so on leading to the big one at like $99.99. How do they do that with the Simpsons? What would be the small sets? Everyone says house, school, and this and that building. I don't see that happening.

BUT, what if this scenario plays out:

The Collectible Minifigure line would be winding down. You can't make every set in the line be a BIG set with SO many. There are TONS of charachters and variations of characters they replace the CMF line with Simpsons charachters. I know they'd be WAY easy to tell who was in what package tho with say Marges hair and all but what if they just focus on the charachters?

Posted by bloodfart in Canada, 13 Mar 2013 03:16

if the Simpsons line was popular enough, they COULD do all the big buildings everyone talks about. They would simply release 1-2 buildings a year along with small filler sets, and before long we own half of springfield. I really hope they do this!

Posted by bloodfart in Canada, 13 Mar 2013 03:19

if you look past the odd mild reference to drugs and sex (if you have small kids), the Simpsons is an AWESOME family show! In almost every episode there is some sort of lesson to be learned, or there's a feelgood family/relationship moment. Only the people that never watched more than a handful of episodes could possibly hate on the Simpsons.

Posted by zipsforbananas in United Kingdom, 13 Mar 2013 08:30

^I've watched loads of episodes and I don't think it suits Lego. But according to you I don't exist? Just sayin'! ;)

Posted by Lordmoral in United States, 13 Mar 2013 10:16

So a Skyrim project on Cuusoo gets taken down because of strong content while this is allowed to thrive?

Posted by Paul Boratko in United States, 13 Mar 2013 10:24

Probably because the Simpsons doesn't have strong content... Didn't Skyrim get an M-rating..?

Time Magazine named The Simpsons the greatest television series of the 20th century.

Posted by zipsforbananas in United Kingdom, 13 Mar 2013 10:32

^And your point it...? The Shawshank Redemption is imdb's best ever film, but I doubt it'll ever get a Lego licence.

Posted by Paul Boratko in United States, 13 Mar 2013 10:49

My point is that the Simpsons is a primetme television show that doesn't have strong content like the mentioned "Skyrim" or the Number one movie of all time "The Shawshank Redemption"

If would be different if this thread were about "The Sopranos" but it is not...

Posted by Paul Boratko in United States, 13 Mar 2013 10:55

The Simpsons was nominated for the Kid's Choice Awards 12 times and won it in 2002 and people are saying that it isn't for kids?

Posted by The_Creator in United States, 13 Mar 2013 14:39

@Paul, that I don't underatand, (2002 was 11 years ago ya'know) if I ever have kids I'd never let them watch the Simpsons.
And just a personal comparison(Let's not start a political debate). Just because Obama won the Nobel Peace Prize, for something he hadn't even done yet, and really still hasn't. Does that mean he deserved it? Just because something was named something doesn't necessarily mean it deserves it. But that's probably just my Judo-Christian values. Anyways, I've said my peace. That, no matter what anyone says, I don't think The Simpsons and LEGO is a good match.

Posted by Paul Boratko in United States, 13 Mar 2013 16:35

Dies it really matter when it won..? It was the same show then as it is now... It was nominated 11 times from 1996 to 2006 and then again in 2010... And unlike Obama being chosen for something by the Norwegian Nobel Committee that he hadn't done yet, the "Kid's Choice Awards" are voted by KIDS for something that is actually done by someone, or something that they like...

I honestly don't care if this theme happens or not, I just don't understand what exactly so many people are claiming is "inappropriate" for children about this show... This is probably one of the better prime time shows that kids could be watching that is on the local cable channels... I could see if we were talking about South Park(which I love) because that it comes right out and tells you before each episode that you better be ready, because you are in for a ride...

Posted by zipsforbananas in United Kingdom, 13 Mar 2013 16:49

My point was that the Time Magazine award is irrelevant, the Kid's Choice award is relevant, but it still doesn't necessarily mean that the show is appropriate by Lego's standards, Kid's Choice's standards might not agree with Lego's after all.

Actually, the point about the Simpsons being the same now as in 2002 isn't quite right. Yes, those episodes won't have changed, but the show certainly has, and is a lot less funny with a lot more adult content and adult jokes and gags.
And again, why do you think a comparable show that is less suitable has any bearing on whether this one is or not? Why not, while you're at it, compare it with Banana Man, Danger Mouse or Super Ted? Ah, I just gave my age away didn't I! ;)

Posted by Paul Boratko in United States, 13 Mar 2013 17:00

I admit that my favorite episodes(which were the best) were back in the early to mid/ upper 90's, but I still DVR and watch it now... I will still be a bit more surprised that Lego has licensed "The Lord of the Rings" over whether or not "The Simpsons" does in fact get officially announced by Lego... Even the Last 2 Harry Potter films were pretty dark and violent... But If a mega-million Blockbuster movie is involved or a billion dollar franchise is in their grasp, obviously Lego is going to override some of the things that they have preached about not doing and look the other way...

Posted by Paul Boratko in United States, 13 Mar 2013 17:12

In 2011's X-men First Class, Wolverine told Charles Xavier and Eric Lensherr "Go F%$@ Yourselves", and in 2012 he was made into a minifigure and had his own set... Come to think of it, the Wolverine character has always been a violent and foul mouthed guy long before Lego decided to immortalize him...

Posted by zipsforbananas in United Kingdom, 13 Mar 2013 17:29

True with LotR and Harry Potter. Harry Potter really grew up with him, I'd say the last 4 films are all pretty dark (enjoyably so!). Someone waaaay back on here made a good point about fantasy violence and crude humour being very different things in terms of how young children imitate. I don't recall any sexual content in those two either, and there are often jokes and other things in the Simpsons with sexual undertones to say the least. But yeah, Lego has stretched their principles before, which doesn't mean they should keep doing it, but I guess it has set a precedent.

And like you say, when all's said and done TLG are a company in a competitive capitalist arena, so whatever the principles I guess there will always be that tension/trade-off.

Posted by zipsforbananas in United Kingdom, 13 Mar 2013 17:33

True with X-Men too!
On that subject, the Batman minifig's ears are pretty long, and we all know what that means... ;)

Posted by Paul Boratko in United States, 13 Mar 2013 17:44

LOL.. Yeah, he wears big earmuffs... :)

Posted by zipsforbananas in United Kingdom, 13 Mar 2013 18:56

So, what else could we argue about to get this thread up to 300? :P

Posted by Brickman193 in Australia, 13 Mar 2013 23:25

I'm opposed to this not on a moral level, or even a thematic level - it's simply aesthetic; cartoons do NOT translate well into LEGO. Look at Spongebob, or even Avatar: The Last Airbender. The look of those shows didn't carry over into minifig form at all well. Why would the Simpsons be any different?

Posted by The_Creator in United States, 14 Mar 2013 09:32

@Paul Boratko, Some kids these days... Just because a bunch of kids, possibly watching it without parental consent, voted the Simpsons doesn't make it child-friendly. Although it could have something to do with what parents let their kids watch these days to...
@Paul Boratko third comment, The 'Wolverine's Chopper Showdown' was based off the comic books or other sources material, it was in NO way based off of any of the X-Men movies. And I believe all the X-Men movies are PG-13, so TLGs target demograph(6-13yr./olds.) should be unaffected. Besides the animated cartoons that kids may have seen that have been based off Wolverine are pretty kid-friendly. But you're right int he point that he is often violent and foul-mouthed, although I doubt the kiddy animated cartoon versions would portray him as such.
@Brickman193, how many themes have we had based off of TV shows? Galidor, Ben 10, SpongeBob, Avatar the last Airbender, ect.. Non of those themes aver really did all that well, except maybe SpongeBob.

Posted by Paul Boratko in United States, 14 Mar 2013 11:28

So then the Kid's Choice awards cannot be taken seriously since kids may have watched The Simpsons without their parent's consent..? Ok... Don't you think that if Nickelodeon(Which is a network that completely revolves around children) felt the show was inappropriate for kids that they never would have never let it get nominated? Let alone 11 times..? And more so even win..?

What about Lord of the Rings? I am fairly certain that those violent movies were also PG-13 and the age ranges on some of those Lego Polybags and sets are as low as 6+, not quite a PG-13 demographic... But since it is fantasy violence, it must be ok... Sort of like why a Western themed Sheriff can have a revolver to chase a bandit, but a City themed Police man has to chase a robber with a pair of handcuffs...

Posted by Aokpisz in United States, 14 Mar 2013 13:31

Sigh....

Posted by zipsforbananas in United Kingdom, 14 Mar 2013 14:58

Ooo, we're almost there! Will this get shut down at 300? It's getting very repetitive.
I'm debating the new Pope on Facebook, that's a lot more fun!

(In case you're wondering, I'm insisting he's probably not a Christian, because I'm not so short sighted and convinced we know more than our parents did that I've not forgotten that little event called the Reformation. Yep, I'm exasperated by it! There's an Anglican minister arguing with me; I presume he's never read the Articles his church is built on! He certainly doesn't understand what Matthew 7:1 means, which is equally worrying. All you've got to do is read the 4 verses that follow it to see it doesn't mean we shouldn't judge. I wonder how many comments that issue would spark on here, although I'm not sure how you'd relate it to Lego to begin with. :P)

Posted by SJPlego in United States, 14 Mar 2013 15:40

A lot of people here who are in support of this notion are pointing out that LEGO has done the Pirates of the Caribbean license, and the main character Jack Sparrow is rather well known for his affinity for rum (e.g. "Why is the rum gone?"). So therefore, even though Homer Simpson drinks beer all the time and many of his jokes revolve around beer, it wouldn't be too inappropriate for LEGO, right?

Actually...

"... and if anyone is wondering whether [a LEGO minifigure] may drink alcohol, the answer is again no. Only historical figures such as knights in armour and pirates can be equipped with a barrel of beer or bottle of rum." (Source: http://www.brickshelf.com/gallery/nori-gallery/minifigures/magazines/llife1104-2.jpg)

Yeah, it would. Jack Sparrow gets away with rum because he's a pirate and therefore considered a "historical figure". The Simpsons is set in modern day society, and the modern Homer Simpson drinks modern beer. And it's too big a part of his character to simply overlook, LEGO... a bowdlerized LEGO Homer Simpson without beer would be like a bowdlerized LEGO Alien without the chestburster... well, bursting someone's chest. You know, for kids!

And seriously, LEGO? Don't you remember why you rejected The Winchester, a CUUSOO project based on a pub in the zombie apocalypse? "...we have decided that – good though the model is – the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11." Yeah, I don't suppose that the fact that the set was a pub had anything to do with it? While the Simpsons might not be violent, it's certainly not a kid's show either... true, kids do watch it, but kids also watch South Park and Family Guy, and for the love of Ole Kirk, LEGO, do not take that as a hint to start negotiating those licenses!

LEGO. WHY DO YOU GO AGAINST YOUR OWN VALUES?

...

Yeah, in case you can't tell, I'm not pleased by these negotiations at all.

Posted by SuperDKong in United States, 14 Mar 2013 15:52

I certainly hope this isn't true, and I'm not sure why LEGO would do this. It really doesn't make sense that they would.

It's certainly not Spongebob.

And it's not even on the same level as LotR, SW, Indy, Batman, or PotC, as those are fantasy-type themes, popular with families. Simpsons tries to mimic real life; there's a difference.

Sure, PotC has some drinking. And LotR has a little, briefly. But they're in fantasy settings, one involving pirates, a common stereotype of theirs, and the other set in a fantasy setting. Both are also put in for humorous effect. It might be the same with the Simpsons, but you realize that it's supposed to be a kind of real-life drinking.

And then, the sexual references. PotC and Batman have few, LotR has none, Indy wasn't too explicit either (except for the second one, which only got two sets). As far as I know, Simpsons has many jokes regarding the subject. And they're all set in real-life sort of circumstances.

I don't think you can compare it to any other themes LEGO has made. Ratings may be similar, but this is completely different from anything else LEGO has produced.

Posted by The_Creator in United States, 14 Mar 2013 15:54

@Paul, as SJPlego so nicely pointed out, it's the time period it's set in.
@Zip, lol.
@SJPlego & SDK, well said!
301st comment!

Posted by Nesquik in United Kingdom, 14 Mar 2013 15:55

Spoke with my manager, and he said that TLG are simply in talks with the company that produces The Simpsons. How this has translated into a rumour about the show itself being 'Legofied' is understandable, but there is no evidence to suggest that Simpsons products will appearing any time soon. I can't stress that enough.

Posted by The_Creator in United States, 14 Mar 2013 16:06

@Nesquick, sounds great, but what else would TLG make sets for that Fox produces? :S

Posted by EarthNinja5000 in United States, 14 Mar 2013 16:21

I am shocked lego would do this!

Posted by (-)-Crushmaster-(-) in United States, 14 Mar 2013 17:06


@zipsforbananas: Tsk, tsk, you judgmental, evil little person! ;-)
@SJPlego: Thanks for that link on LEGO minifigure guidelines. I, like you, wish LEGO would stop going against their own "values" - the Princess Leia minifigure from Jabba's Palace and Sail Barge certainly doesn't fit those guidelines, and the dancer from Jabba's Palace (the new one) doesn't even more so.

LEGO is destroying themselves.

Posted by Kramden in United States, 14 Mar 2013 17:40

I had to chime in here as I would rather not see a Simpsons theme happen as I would much rather have TLC focus on their current themes and make them even better, but I cannot believe some of the responses in this thread about what is real and what is fantasy. Claiming that a beer guzzling fictional cartoon character is far worse than Indiana Jones' Marion Ravenwood going shot for shot with the bad guys or Jack Sparrow stumbling drunk around a beach because one is "Historic Fantasy" and the other is meant to mimic real life is completely ridiculous. The Simpsons are not real people, they do not live in a real city, and their actions are as superhuman as the X-Men. I mean Homer Simpson is stupid because he stuck a crayon up his nose when he was a kid. This is meant to be taken realistically? I can see far more kids imitating Jack Sparrow's actions considering he is actually played by a real person. The Simpson's are more "fictional fantasy" than any of the theme mentioned above.

I have been to many LEGO shows and one of the most popular themes that I have seen kids and teens building together have been post apocalyptic war scenes with monkeys with machine guns and minifigures ripped in half with snakes being used to represent intestines and 1 x 1 round bricks for blood and, well, you get the picture. I would much rather my kids play with something like the Simpsons and have Homer drive around a block Springfield than playing a gruesome war game. But kids like to do that stuff and while I don't care for it, I will not condone them either. So far the only post that I've seen here that actually added any validity to this thread was the one that mentioned that the Simpsons won a kid's choice award and was nominated almost a dozen times. As far as I am concerned, the debate whether or not the Simpsons was something for kids or probably should have ended right there. Any posts arguing that fact are moot as the kids have apparently spoken.

Posted by zipsforbananas in United Kingdom, 14 Mar 2013 17:58

@Crushmaster: Why thank you, although less of the evil if you don't mind! :P

@Kramden: I think there's more to the fantasy/real-life contrast than you admit. Imitating Jack Sparrow would involve dressing up on odd occasions, whereas imitating Homer could easily spill over into everyday life. I'd say to think they're entirely fantasy you'd have to live in a very sheltered middle-class bubble. ;)

And on what you'd rather your kids were playing with, yet again it's not about what is possible or what kids want, it's about what it's right and responsible to expose them to and encourage them in. Sure, kids CAN make war scenes, but they have to be creative to do it, which is very different to selling a ready made war scene set and influencing them to play that way. And the kids have spoken? Should kids always be given what they want? Ain't that a sure way to bad parenting?

Posted by Paul Boratko in United States, 14 Mar 2013 18:06

Maybe if after The Simpsons theme comes in we'll start seeing more mature themes, or more current themes mature...

I can already see when the Friends series starts to evolve, we'll see sets like "Anna goes all the way", "Olivia gets caught shoplifting", and my favorite "Kegger at Stephanie's house"

Posted by ipjodan in United Kingdom, 15 Mar 2013 17:09

Its the way of the world today, i watch Sponge Bob with my kid and there is a lot of adult stuff in there to. Programs have evolved and the simpsons probably started it all off. If you dont like it dont buy it, simple.

Posted by zipsforbananas in United Kingdom, 15 Mar 2013 17:24

Aww Paul, I was hoping your outrageous comment would be the final word! - For a number of very varied reasons! ;)

Posted by suckerpunch83 in Canada, 15 Mar 2013 18:03

@(-)-Crushmaster-(-) - Yes LEGO is surely destroying itself by posting record profits and beating Mattell & Hasbro.....*facepalm*

Posted by Nesquik in United Kingdom, 15 Mar 2013 18:09

@Crushmaster - "LEGO is destroying themselves."

Please, don't be so dramatic. TLG has never been in a stronger position.

Posted by whl8 in United States, 15 Mar 2013 19:30

I'm a huge fan of the Simson's myself. I think it would be great if Lego made a theme off it.

Posted by growuplegoweirdos in United States, 15 Mar 2013 21:42

To the people saying the Simpsons are not for kids.

So you think adults are caring around plastic lunch boxes and thermoses to work and the listen to the Simpsons cassette in there car on the way home? Lol

Some of you people have such hard heads inside your little bubble.

The _Creater, sounded like he didn't want to tell his kids no to me. Also, just because a tv show has a little mature material that fly over kids heads to keep adults interested in it to make it a family show doesn't mean that Lego will put that in the sets. Then of course this will bring the kids saying "mommy, daddy, can we watch the Simpson"? If you believe so much that the show will ruin your childs mind, then you say NO. When they ask why? Say because I said so.

Doesn't sound to complicated to me.

Posted by (-)-Crushmaster-(-) in United States, 16 Mar 2013 05:47


@Suckerpunch83: How does their having record profits disprove my point? I don't deny they're making more money - they're just selling their soul for those profits.
@Nesquik: That all depends on what you think constitutes a "stronger position." I don't believe they're actually "LEGO" anymore, for instance; so that's weak to me.

Posted by suckerpunch83 in Canada, 16 Mar 2013 14:33

Crushmaster It doesn't disprove it, but if you are scared about the company's "values" then it's time for you to jump ship and get out of the magical world you live in. The company has just shown how strong they are with the article posted yesterday, and any smart company would be looking to reap the benefits of a major money making license. This license makes money whether you are fan of the show or not. If you don't like it don't buy it. The Simpsons appeal to a lot of people, which it why it's been on the air for 25 years whether you watch or not.

You say they are selling their soul - look around your house and I'm sure you have items from companies that are way worse than TLG. You can't have it both ways.

Open your mind - watch an episode. You might laugh which I think just might be the best medicine for you.

Now it isn't for sure that it is actually The Simpsons theme they are going after, but I don't blame Lego for trying, and I stand behind them because I happen to like both products.

* this is my last post on this thread because it all boils down to if you are a fan of the show or not. Tell TLG what you think with your wallet. I $ure will!

Posted by Konstantin in United States, 16 Mar 2013 19:37

http://www.minifigures.co.uk/news/lego-the-simpsons/

Posted by Paul Boratko in United States, 17 Mar 2013 01:58

Let me get this straight... Lego is "selling their soul" because they may be tossing around the idea to take on the Simpson's theme...?

What exactly has the Simpsons series ever done that would create such an evil image that would have someone make such an outlandish remark...?

Posted by gratefulnat in Switzerland, 17 Mar 2013 17:35

I like the simpsons & always have, and have been watching the series sporiadically since 1989. I watch it with my son a number of times every month as well, and we nearly always end up discussing certain issues that are relevant in our own lives, besides from laughing together a lot. That I think is very positive, although has nothing to do with the show per say. But we don't miss it if we don't watch it...

Do I want LEGO to produce Simpsons sets - I honestly couldn't care less. If the sets are interesting, maybe I'll pick one up, and maybe not. Just like any other theme.

No moral issues here for me, thanks very much.

Posted by Plastic_Nurak_80 in Italy, 18 Mar 2013 08:31

Licenses are destroying TLG reputation. Ah, the good ole days before LSW!

Posted by illinoisboy26 in United States, 18 Mar 2013 14:55

This fills me with dread.

Posted by Isabella and Lego Liker in United States, 18 Mar 2013 19:31

At least maybe the comments will stop, now that there is only one place to find it on the main page.

Posted by Paul Boratko in United States, 18 Mar 2013 19:44

"Licenses are destroying TLG reputation. Ah, the good ole days before LSW!"

If not for Lego licensing Star Wars, who knows where the company would even be today....

Posted by growuplegoweirdos in United States, 18 Mar 2013 20:22

Exactly^^^^^^

Obviously the person who posted that doesn't know much of the history.

Posted by Isabella and Lego Liker in United States, 19 Mar 2013 00:11

And I was wrong somewhat.

Posted by knuclear200x in United States, 19 Mar 2013 03:55

*GASP* Lego read my CUUSOO...ahahaha no...but i did make one, it obviously wasnt popular like most of the ideas there. Anyway, it almost sounds like theyre going to make a lego sculpture, but making actual sets wouldnt be a bad idea right now. It's a late idea, then again i'd rather have current lego designs rather than some from years ago

Posted by xboxtravis7992 in United States, 20 Mar 2013 00:22

Still surprised this thread is still going. After a couple of days I realized I would buy Simpson's sets, and probably enjoy them too. However I also thought of even more examples of when the Simpson's portrayed things not suited for the Lego brand (just watch almost most episodes like I have to notice those moments). At this point it seems like it is a double edged sword, possibility for a great theme, yet not suited for the target audience. Then again, I started watching The Simpsons when I was in that target demographic...

Lego might also allow more adult situations for sets aimed for an older demographic, just look at the suspicious plant in the Volkswagen Van set. Maybe Simpson's would be aimed at TFOL/AFOL buyers rather than children. Furthermore those sets will likely water-down any moral issues like SW, POTC, Indy, and LOTR all did in their sets.

So at this point I am neither for nor against Lego Simpsons, just curious as to what becomes of this rumor.

Posted by creeeeeeeeeed in Australia, 20 Mar 2013 06:40

Why is everyone so against this idea? Even if it is true, NO ONE IS FORCING YOU TO BUY THEM. People, like me, grew up watching the Simpsons, and still enjoy it, even if it isn't as great as it used to be. As a recent beginner of buying Lego, mainly for future value, this news excites me. I would love to be able to build the Simpsons home, the elementary school and Moe's tavern. I think it's great initiative on Lego's behalf to expand its target buyers- as a young adult, this stuff is perfect for nostalgic and collective value. Like I said at the start, if you don't like it, you don't need to buy it.

Posted by goldenguy880 in United States, 20 Mar 2013 11:29

Ugh... The more I hear about The Simpsons, the less I like them...
(I scrolled down five miles down on a touchscreen just to post this comment.[:P])

Posted by growuplegoweirdos in United States, 20 Mar 2013 20:27

Thanks for letting us know you think you don't like the Simpsons. Awesome post!

Posted by david123456789 in Australia, 21 Mar 2013 06:25

hay is this about a game

Posted by zipsforbananas in United Kingdom, 21 Mar 2013 06:53

333rd comment! Woo! I'm sad, I like sequential and symmetrical numbers, 12:34 is my favourite time of day!

Posted by kerk_biscuit in Malaysia, 21 Mar 2013 13:09

I'm watched Simpson before! But not a big fans on this. Anyway, hardly can think what kind of stuffs from the show can turn to Lego sets.

Posted by SI Builder in Canada, 22 Mar 2013 16:35

When I stop to try to imagine (yes it's disturbing) a Lego Simpsons set (gag) I (cough cough) can only think just how stupid that crackpot family could look in minifigure form. I mean the Simpson's body structure couldn't possibly meet the basic anatomy of the fig, therefore once again Lego will have to bend over backwards to design new figs (Toy story) to execute yet another licensed theme. LEGO IS WILLING TO CREATE CUSTOM PIECES TO CARRY OUT A SHORT-LIVED LICENSED THEME, YET THEY WON'T EXCEPT CUSTOM PARTS IN SETS ON CUUSOO! I mean does this mean Bart will be able to pull down his pants and moon everyone in the bus lineup. Is that what we want kids to play like? And what about new accessories, Duff Beer? Is that appropriate for children. Honestly Lego get you mind out of the gutter and give us something substantial!

Posted by Isabella and Lego Liker in United States, 23 Mar 2013 16:42

Guess this is the last comment on what has been a long, hard-thought article.

Posted by P@ul in Denmark, 26 Mar 2013 10:42

Nah, even though the simpsons is a great show, everything in it already seems at home in lego form. So giving an actual unique feel to the sets would be really hard.
And the simpsons don't exactly have a theme or anything you could use to have sets rotate around, so no, the simpsons should stay on TV, and not get out of it. They're fine as they are.

Posted by BrickSorcerer in United Kingdom, 26 Mar 2013 12:00

This will never happen. The Simpsons is not classed as child friendly.

Posted by ant1234lego in United Kingdom, 26 Mar 2013 15:42

Everyone is saying simpsons has bad refrences well they won't put that in the sets will they!

Posted by bricks r us in United States, 27 Mar 2013 16:51

this is kindy exciting because I sometimes watch an episode and they hilarious and like I wonder what they're going to do for bart and bartman ! =) I can't wait for homer to!

Posted by Plastic_Nurak_80 in Italy, 30 Mar 2013 09:29

Licenses are ruining TLC. :(

Posted by speedz29 in United States, 31 Mar 2013 01:52

I HOPE NOT!!

Commenting has ended on this article.