And the exclusive set is ... #10217, "Diagon Alley", a Harry Potter set.

Posted by Peter1975 in Netherlands, 01 Oct 2010 13:03

Nice, this is a wan a have for me. My wife just asked me the other day what to buy for Christmas, well here's an answer. :)

Posted by Murdoch17 in United States, 01 Oct 2010 13:09

I hope it's better than Town Plan! I can't wait untill it's avalible, and I can't help but wonder how it will look next to the Castle Market Village and Hagrids Hut. Thank you LEGO for making this set!

P.S. Why are Hagrid's and Luicius Malfoy's heads floating?!?

Posted by Zwing in United Kingdom, 01 Oct 2010 13:13

@Murdoch17 - Luicius has extra hair for when he is not wearing the hood. As for hagrid's head I think thats a mistake

Posted by Alemas in Germany, 01 Oct 2010 13:25

O_O LEGO are out-doing themselves! This looks AMAZING!!! A bit weird though; a HARRY POTTER Exclusive set? Strange...

Posted by Matthew in United Kingdom, 01 Oct 2010 13:28

Yes, i was right all along!!! :-)

Posted by Murdoch17 in United States, 01 Oct 2010 13:32

@Alemas, This set was also a Harry Potter exclusive. I agree it's odd, but that dosen't mean I don't like it!
http://www.bricklink.com/catalogItem.asp?S=10132-1

Posted by Crt2 in United States, 01 Oct 2010 13:36

This May be The Best Set Ever! And We're Finally Getting a Fred & George! :')

Posted by collectormom in United States, 01 Oct 2010 13:41

This is pretty neat! We just returned from the Lego Store and picked up Hagrid's Hut and a magnet set with Hermione, Dumbledore and Harry Quidditch. They also had the 3 new Halloween sets and a very cute turkey. AND they had 10199 Winter Toy Shop again. Good! Now I can return the one I got at Toy's R Us in NYC for $80.99 (yikes!)

Posted by Firox 5000 in United Kingdom, 01 Oct 2010 13:47

This set is absoulutly amazing, It has amazing detail and is a must have for fred and george too. £133 is not bad compared to the others.

Posted by Zacherano in United States, 01 Oct 2010 14:24

Wow! This looks absolutely amazing. Now I can't wait for this one in addition to all the other HP sets coming in the mail for me now that they have been officially released by Lego U.S. S&H!

Posted by legogirl19 in United States, 01 Oct 2010 14:37

Super excited for this set!!!!

Posted by Natotron1979 in United Kingdom, 01 Oct 2010 14:56

Hi, quite new to Brickset - how would I get hold of this set? where will it be available from? cheers

Posted by Legoluch in United Kingdom, 01 Oct 2010 15:35

Thats great! But i was kinda hoping for a new modular building... o well.

Posted by rainstorm26 in Europe, 01 Oct 2010 15:54

AWESOME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by drewtheskater in United States, 01 Oct 2010 15:59

@Natotron1979, You can buy it directly from Lego Shop at Home on January 1st. Here's the link: http://shop.lego.com/ByTheme/Product.aspx?p=10217&cn=672

Posted by Orange Lemons in United States, 01 Oct 2010 16:20

Looks good. Seems like it has some nice building techniques too.

Posted by copperwonder96 in United States, 01 Oct 2010 16:42

I'm stoked about the part colors and minifig count. I guess Warner bros doesn't ask for a huge licensing mark up fee thus the reasonable price (I said reasonable)

Posted by KLOKRIECHER in Germany, 01 Oct 2010 16:52

It looks so awsome! I think it's a MUST HAVE!!!! I'm going to save some money to get this one when it comes out!! And I also think this set will be an awsome addition to EVERY LEGO CITY you're building on!! This model ROCKS and it looks like it's going to be one of my favourites next to the Eiffel Tower, the Ferrari 1:9 and the Tower Bridge which I'm also trying to get.

All in all: I CAN'T WAIT FOR THE DAY WHEN LEGO IS GOING TO RELEASE THIS MODEL!!!!

Posted by minifig051 in United States, 01 Oct 2010 16:58

Finally, they made Fred and George! I was going to make them with the same head, but this set's minifigs are better. I wonder if the goblins will have printed eyes. They've been doing printing on alot of stuff now, like owls, Dobby, and mice. I hope they do it on those goblins.

Posted by nadnerb112 in United States, 01 Oct 2010 17:40

:0 Speechless.

Posted by legoboy12345678 in United Kingdom, 01 Oct 2010 17:44

It would have been cool if they had brought out something to do with Halloween instead of harry potter but its still cool

Posted by refriedbeans in United States, 01 Oct 2010 17:49

I MUST HAVE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! NOW!!!!!!

Posted by codysims in United States, 01 Oct 2010 18:39

This is quite cool. If only I had that other set that Lego sent out years ago which were two other Diagon Alley sets to go along with this! Bah... like I have the money.

Posted by ceroknight in Canada, 01 Oct 2010 18:52

Lovely Surprise! Added to my list

Posted by 1265 in United States, 01 Oct 2010 19:00

....that looks sweet!!!

Posted by Legoguy29 in United States, 01 Oct 2010 19:12

Minifig051 - which mice have printing? I have all 6 HP sets. Neither of mine have printing.
Legoboy12345678 - this isn't out now, it's just a unveiling.
Codysims - don't sweat it, those older sets you mentioned wouldn't have looked good with this anyways. They were too small.

Posted by Tommyo3000 in United States, 01 Oct 2010 19:18

aaaaaah omg omg so awesome

Posted by Crt2 in United States, 01 Oct 2010 20:23

Hey I Didn't See The Price! Hmm...$150 Isn't That Bad. I Think I'll Skip The Castle and Just Get This.

Posted by Midnight in United Kingdom, 01 Oct 2010 20:50

Woohoo! I practically jumped out of my seat when I saw this, I was hoping they'd do some more Harry Potter as I've liked the new sets I've bought so far (especially Hogwarts and the Burrow), and this one looks amazing, it'll look great with my Medieval Village too, the tavern will make a perfect 'Leaky Cauldron'.

Can't wait til January for this one, am seriously considering asking my family and friends for Lego gift cards for Christmas this year so I can buy it easily! Compared to the other Harry Potter sets this one looks to be pretty good value for money, and a good selection of figs, I've always wanted a Fred and George.

Definitely a set for my most wanted list!

Posted by sebulba in Australia, 01 Oct 2010 22:02

Hooray! Lego are finally doing justice to the Hatty Potter theme. I remember being excited when the first wave of Harry Potter sets were released back in 2001. Especially since you could combine the sets together. But I was disappointed with the subsequent releases as TLG kept making similar sets, with mediocre minifigures for the next 6 years.
Finally we are getting what we want. Kudos to the people who designed this set.

Posted by JaseTJ in United States, 02 Oct 2010 01:47

I was just about clinically depressed when they didn't have Fred and George in the first group of sets... YES! When I saw this on Eurobricks an hour or so before I saw it here, I was SO psyched! Still am!

1. With just this set and the Burrow, you have all the Weasley's that they've made! and Percy wouldn't be hard to make, and probably not Charlie or Bill... just add a couple berdrooms to the top of the Burrow and your good to go! :)
2. Harry, Ron, and Hermione, ALL in Plainclothes! Although they used Ginny's Jacket for Hermione, I'm willing to forgive them since it's so cool
3. The Vanishing Cabinet is just a cool effect that, if you're a Harry Potter fan to just about any degree, makes you want to get both this and the castle.. Well done with that, Lego!
4. Olivander! He's just too cool a guy. And his wand shop is awesome!
5. Gringott's is just amazing! The slanted pillars look great and add that magical effect. The two Goblins are a bonus: Griphook!!

Posted by bluemoose in United Kingdom, 02 Oct 2010 02:46

Just to be clear, we received the official press pack from Lego two days ago, with a strict embargo not to reveal any of the information until 5pm GMT yesterday, which we honoured. We did not 'rip off' any other sites, and any accusations of such are really very insulting to all of us that work on this site.

Posted by Topsy Cret in Sweden, 02 Oct 2010 03:12

Very impressive set, and quite a shock to a Harry Potter set as the exclusive set. If there's a custom mould for Hagrid's umbrella, it might be worth getting just for that!

Posted by Matthew in United Kingdom, 02 Oct 2010 04:14

@Topsy Cret, It's just 2 cones and a white magic wand.

Posted by Racer73 in United Kingdom, 02 Oct 2010 05:47

*COUGH* I think I broke the news first ;-): http://www.brickset.com/news/article/?ID=908 I wasn't "in the know" I just found it on the Lego website.......

Posted by ensign_dave in United Kingdom, 02 Oct 2010 06:09

OMG - I HAVE TO GET THIS! Got all the other sets ready for a "Harry Potter Xmas" so it's a shame this isn't out before then.

Posted by DrathMaul1997 in United Kingdom, 02 Oct 2010 07:16

One of the best sets legos released lately (going by looks anyway) but £140 is an excessive amount...

Posted by shieldsy in Ireland, 02 Oct 2010 07:16

This is so cool. Pity they didn't make Fred and George's joke shop. :(

Posted by Peter1975 in Netherlands, 02 Oct 2010 07:44

For those who wisches to see more photo's off the set, go to:
http://www.flickr.com/photos/toysnbricks/with/5041118742/
(it's not my account but found the photo's and maybe make some people happy with it. )

Posted by burakki62 in United Kingdom, 02 Oct 2010 08:12

such a kuhl looking set but seriously how am i meant to afford all these new sets? its not going to happen! )o:

Posted by barrenaaron in United States, 02 Oct 2010 10:28

I don't find it suprising in the least that LEGO is taking advantage of the hype for the final two HP film installments and released 6 new HP sets this month (I'm crossing my fingers for excellent sales to hopefully inspire future summer sets for next year); the LEGO Harry Potter video game sold 2.7 million units as reported for the 2Q (second quarter) for Time Warner boosting profits; who knows how many have sold in 3Q... an exclusive set is freakin' AWESOME.

It's about time we get additional HP sets, quality ones since the HP LEGO freeze after the 5th film, which spit out only one new set. And to me, minus the Graveyard set of HP4, those were lackluster sets. I do miss the 'greyer' castle sets and feel; but the new Castle set has won me over.

I too was upset with no Hermione 'weekend garb' outfit for the new sets; however, this completely rectifies it for me; the set looks outstanding. And, I can completely overlook the fact that Hermione is indeed wearing Ginny's clothes... BUT, they are good friends (and now sister-in-laws), so I'm sure they borrow each other's clothes. ;D

Although the older Diagon Alley sets are 'out of scale' to the newer ones; the Quality Quidditch Supplies store was amazing for it's size and price. I'm still smacking the set up against these larger ones... and if there's one gripe... Bergin & Borkes is technically part of Knockturn Alley... but, I only jest. I'll take it.

And the price??? Can stud collectors do math? 2052 pieces for $150??? Usually 100 studs cost roughly $10, so a set like this SHOULD cost at least $200; not to mention 11 minifigs??? Let's put this into perspective; the new Kingdoms Advent Calendar, although seasonal, has only 167 pieces... worth possibly $20 at most... but has 9 minifigs so they boost the SRP to $35. $150; Yes please.

Posted by voyanui8768 in United Kingdom, 02 Oct 2010 11:39

I just saw this all set up at the great western lego show!!! They didn't make abig thing of it - it was tucked away towards the back of the hall :( The colours are really cool and when I walked past it I didn't realise it was harry potter! The new pillar pieces are great, they're regular 2x2 cylindrical bricks but corrigated round the edges!

Posted by R4-G9 in Canada, 02 Oct 2010 11:53

these new january release sets, start showing up in stores, in november

Posted by Matthew in United Kingdom, 02 Oct 2010 12:39

@Racer73 Sorry, I give you full credit. I didn't check that thread.

@R4-G9 Are you sure? This is an exclusive. If it does though in the UK this could be a very HP Christmas for me!!!

Posted by tontonsega in France, 02 Oct 2010 13:05

We can see on the Bank building, news round bricks for the entrance pilars.

Posted by minifig051 in United States, 02 Oct 2010 13:47

@Legoguy29: I saw in the catalog that the grey mouse that comes with Hagrid's Hut had a little black speck for an eye. It could have been just a shadow. But I don't think so because the same mouse was pictured bigger on the cover and that was definetly printed on. Maybe they didn't print them on the first batch of sets.

Posted by Doctor Leg O'Brick in United Kingdom, 02 Oct 2010 14:59

If you look at peter1987's link, you will see that a skeleton in one of the shops. So if you count them as a minifigure you have 12 minifigures!! Of topic, does costco sell lego now??

Posted by Bodyguards17 in United States, 02 Oct 2010 15:07

my wallet is officially dead :)

Posted by Peter1975 in Netherlands, 02 Oct 2010 17:47

Well, I really love this set! Therefor I've searched on the internet for even more pictures.
If you follow the next link, it'll give you a good few off all the minifigs. Check it out!!
http://www.flickr.com/photos/eurobricks-starwars/sets/72157625077285614/with/5043747448/

Posted by Legoguy29 in United States, 02 Oct 2010 23:52

R4-G9, how exactly does that makes sense what you said. If they're a January release, meaning next year...3 months away, explain how they show up in stores in November...before they're released?

Minifig051, hmm... I didn't notice the black mark, I'll have to take a look.

Posted by bluemoose in United Kingdom, 03 Oct 2010 05:25

Lego publish an official 'release date' for new sets, which is 1st Jan 2011 for this set. For many sets, the 'shelf date' can be several months before the official release date, but the 'release date' will normally be when LEGO start promoting the sets. For Lego 'Direct' sets, which this is (any set in the 10xxx series is a 'Direct' set), the 'release date' & the 'shelf date' are normally the same, or at least within a day or two of each other.

Posted by starfire2 in United States, 03 Oct 2010 10:27

I was surprised when TRU didn't put up the HP legos until Friday the 1st. Lego must have had something to do with it. When the Star Wars stuff came out they (TRU) had them on the shelves weeks before the release date.

Posted by bsmarthen in United States, 03 Oct 2010 12:17

Poter sets are out at target

Posted by finger2314 in United Kingdom, 03 Oct 2010 12:32

If you look at the box, it only has 10 minifigs when they promote it as having 11, and technically there are 12. Weird.
http://www.flickr.com/photos/eurobricks-starwars/5043118039/in/set-72157625077285614/

Posted by tontonsega in France, 03 Oct 2010 13:15

Finger 2314: It's just because hagrid is not on the picture. (but we can see him on the box.)

Posted by minifig051 in United States, 03 Oct 2010 13:23

@finger2314: I can explain why. The box shows only one of the goblins, and the text below probably says "Goblin 2x", which means there are 2 of the same one. Also, they don't count the skeletons as minifigs if they're just for display, like in that Atlantis portal set. So the official minifig count is 11.
@tontonsega: He knows Hagrid's not in the picture. It shows only 10 on the box and just Hagrid's head is there in the other picture, but the description says he's included (that's 11). The skeleton technically makes it 12, but he doesn't count.

Posted by Ypres in Canada, 03 Oct 2010 14:48

I was a little upset with myself when I didn't get the Town Plan set. Diagon Alley looks great and again Lego has gone out of their way to make another epic looking scene. Of course paying the Canadian price is like losing your arm, so I'll hunt this set down in the United States. I'm impressed, so I'm buying this set.

Lego has also done a great job creating a variety of Harry Potter minifigs... unlike the early themes where I'd get ten of the same minifigure! Harry Potter should never outnumber my Storm Troopers!

Posted by ambrose in Australia, 04 Oct 2010 02:10

THAT LUCIUS MALFOY MINIFIGURE LOOKS AWESOME!!!! FINALLY, A DEATH EATER LUCIUS WITH A SILVER MASK!!!!

Posted by jonbuddy in United States, 04 Oct 2010 09:26

Darn you, LEGO! I have worked hard (with plenty of help :-D) to get custom figs (including Fred & George) and build MOC sets of the Burrow, Infirmary, and a bridge for HP! And now they have many of the things I just listed! :O

Posted by legoDad42 in United States, 04 Oct 2010 15:18

Thanks for posting all of this up BlueMoose! All the pics really give ya' a good sense of the models. Plus that LEGO TV spot too.
A fine set...now from what you're sayin'...'maybe' it'll be on the shelf before Xmas?...or at a LEGO store perhaps before New Years?

Posted by bluemoose in United Kingdom, 04 Oct 2010 16:46

I doubt it will be out before Christmas, but there's an outside chance it'll appear in LEGO Brand Stores between Christmas & New Year.

Posted by Matthew in United Kingdom, 05 Oct 2010 14:08

@jonbuddy I have just bought a £100 ish PAB and BL selection of parts to make HP figs and now lego have brought most of them out :( I wish they'd finish the job they started too with:

Beaubatons Carrage
Grimmauld Place
Room of requirement with DA members
Ministry of Magic
St Mungos
Weasley's Wizard Wheezes
Slughorn's class
The Cave
Dumbledore's Murder.
A tent scene at the forest of dean with a silver doe
Wedding at the Burrow
Shell Cottage
Malfoy Manor
The Battle of Hogwarts with ALL teachers and most students and Hagrid and GRAWP,
The Forbidden forest with Voldemort and LOTS of death eaters(and centaurs).
Three Broomsticks
Zonkos
Azkaban
Platform 9 3/4
Madam Malkin's Shop

(I've been writing that list for weeks!!!) I know I'm being unrealistic but it would be nice:-)

Posted by CharlieTheFunEngine in Australia, 06 Oct 2010 03:13

Nice new set for Harry Potter fans! I'll be getting the new Freeing Dobby set (4736) when it's available here.

Posted by buildermachu99 in United States, 10 Oct 2010 21:23

that set looks awsome !!!!!

Commenting has ended on this article.

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And the exclusive set is ... #10217, "Diagon Alley", a Harry Potter set.