An even sadder day for Exo-Force fans
You may have read elsewhere the announcement from Jan Beyer, Community Development Manager, LEGO:
"Regarding the low sales of the EXO FORCE line, the decision was made to stop the line at the end of 2008. The sales were good in 2006 but in 2007 the sales did not meet the expectations and the expectation was that even an expensive marketing campaign could not get the sales to the expected level."
That suprises me for two reasons. First, it's unusual to get such an annoucement about the end of a product line. I don't recall seeing something similar for Vikings, for example. Second, I'm really surprised that Exo-Force aren't selling! I for one love them and I know a lot of you do too. I guess the target audience, boys 7-10, prefer Bionicle.