To me the newsfeed seems like it is always in an identity crisis. Official LEGO news is there but then you have guest authors writing about things other than official LEGO, then you have price alerts, reviews, etc... While all of that is great, is there a limit? Why not post interesting MOC's and other LEGO news as well? Brickset is already one of the biggest LEGO Hubs, you can always expand that. Have each type of posting in a category and allow users to filter it accordingly to what they are interested in (for example, I'm not interested in the set reviews or the Cuscoo weekly article). Set Unveilings, Cuscoo, MOC's, Shopping, LEGO in the news, (the list can be endless of course and can be added to as needed).
I'm always seeing interesting LEGO news in other websites (many of which are not LEGO centered) and always wondered why they weren't posted here as well.