Affiliate marketing and sponsored article disclosure
Brickset.com is funded by affiliate marketing and advertising revenue. The page sets out our affiliate marketing policy and lists our partners.
It also provides information about sponsored articles.
Affiliate marketing
When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at Brickset, we will receive a small commission.
For example, when you click on a link in our Amazon alerts to visit Amazon.com then purchase the LEGO set in question, we will receive a commission. In fact, we will receive one whether you buy the LEGO set or something else entirely.
The level of commission varies depending on the merchant but generally it's a few percent of the price of the item you purchase.
The vast majority of the links on the site which lead to merchants that sell LEGO are affiliate links and work in this way.
From time to time we may publish news articles about our affiliate partners concerning promotions, offers, new products and so on. The links in these articles contain affiliate links.
Advertising
Adverts are displayed to users who are not logged in. Please contact PlayWire Media if you have any queries about the adverts that we show.
Sponsored articles
Occasionally manufacturers and publishers send us items to review. We never accept payment or products in return for a positive review. Articles about gifted items are marked as such, with a 'Sponsored' tag.
Our merchants
We have active affiliate relationships with the following merchants:
Active as of March 2025:
- LEGO
- Amazon
- eBay
- BrickLink
- Chowren Toys
- Catawiki
- Argos
- Minifigure Maddness
- WLWYB
- StockX
- Entertainment Earth
- Brick a Brac UK
- Wicked Brick
- Minifigures Plus
- Brick Deals
- Rebrickable
Not actively being promoted, as of March 2025:
- The Entertainer
- Build Better Bricks
- Firestar Toys
- THG: IWOOT and Zavvi
- Build a MOC
- Hamleys
- JB Spielwaren
Brickset.com is a participant in the Amazon Services LLC Associates Program, the Amazon.com.ca, Inc. Associates Program and the Amazon EU Associates Programme, which are affiliate advertising programmes designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com, Amazon.ca, Amazon.co.uk, Amazon.com.au, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.pl and Amazon.de.
As an Amazon Associate, we earn from qualifying purchases.
Thank you!
It takes a lot of time and money to run a website like Brickset so it’s thanks to affiliate marketing that it can be operated to a high standard and is free for everyone to use.
The money we make from affiliate marketing costs you nothing but keeps us online, so thank you for your continued support!
Want to know more?
If you’d like to read more general information about affiliate marketing, please see the article at Wikipedia. If you have any questions or concerns about the links at Brickset, please contact us using the form below.
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